Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

If you’re a photographer wanting to make a living from your work, you have two big jobs todo — shoot pictures and sell them! Referrals and person-to-person contact are important ways to get your work in front of people, but we live in an online world, which means getting traffic to your website is too. That’s why, whether you’re selling wedding photography, school photography, portraiture, fine art or decor, you need to know about SEO. It’s a crucial aspect of  online marketing  and  website management  designed to help you get found online.   To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   Cole Holyoake is a Wellington based digital illustrator. He's also creatively involved in two tech start-ups and he's "deeply inspired" by influential figures around him.    Cole says his schedule can be chaotic and random — eight hours with a drawing tablet; or a mix of 3D modelling To View More >>

Blogging for your photography business can seem like a tricky and time-consuming task, but there are important benefits. Here are just some ways blogging can help your business grow.  01. Help people get to know you Your blog is a chance for clients to get to know you and your personality in a conversational and casual way. Talk about the things you love. That may be strictly personal, like how much you love travel (although everyone seems to say that!). If you shoot weddings maybe it's how you love hearing how couples met, and what they love about To View More >>

When Rosie, from Rosie Wedderburn Photography, alerted us to this outstanding review, we knew we had to share her kind words, and not just because it set us up to feel pretty good about ourselves for the day! It's not like we never get kind feedback, but what struck us about Rosie's is that she's talking about our most "affordable" album, and as you can see it underlines the fact that we don't compromise on quality to hit the price point. Thanks again Rosie, one day we'll see if we can fit you out with a Duo sample! <lol> New Product! Incredible quality photo albums To View More >>