When we think about "client experience" we can concentrate too much on logistics — timely communication, smooth booking, on-time delivery. Those things matter — a lot — but the real magic happens when we focus on how our clients feel at every stage of the journey. Because at the heart of photography is emotion. People book us to capture something meaningful: a moment, a milestone, a memory. And long after they’ve forgotten what they paid or how many images they received, they’ll remember what it was like working with us. So, what do you To View More >>

Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest offers a visual-first platform that’s tailor-made for showcasing your photography, attracting dream clients, and driving traffic back to your website. Think of Pinterest as a visual search engine Pinterest works more like Google than Instagram. When people search for ideas like “outdoor engagement shoot” or “newborn photo ideas,” Pinterest shows them curated results based on keywords and visuals. If your content is To View More >>

Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally transfers to your clients. The key is to make products an expected and effortless part of your process — not a last-minute add-on. When you position prints, albums, and frames as a meaningful part of the photography experience, clients will begin to see them as essential, not optional. Here are a few simple ways to make product sales feel natural and genuine: 1. Show, Don’t Just Tell Always have stunning samples on hand. Let clients To View More >>

We're excited to partner again with JB Sallee to bring you his 10 city tour around the United States.  This is your chance to be inspired by  one of the most awarded portrait and wedding photographers in the world — and take your own work to the next level. See first hand how JB creates his award winning client wall art and albums.   You'll have the unique opportunity of photographing alongside JB for a full day of shooting, with a maximum of ten attendees.  With over 21 years of teaching and educating experience, JB is an open book and ready to help you To View More >>

This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, To View More >>