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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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A wedding album is more than just a series of photographs. It’s a storybook. A timeless collection of fleeting moments and heartfelt emotions immortalised and weaved together to create a beautiful narrative of a couple’s celebration of their union. Photos will bring your client’s wedding day to life long into the future. Therefore, creating the perfect wedding album requires careful thought and preparation. As a wedding photographer, how can you create a keepsake that captures all the significant milestones and little details?  Tips for Creating the Perfect Wedding To View More >>

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From the Emerald Isle. Our 'Album of the Week' is a beautiful 15x12 Duo Overlay. We love the modern vintage feel of the wedding, and the beautiful emerald green colours look perfect in the matted album. Ivan and Shirley from Alexander & Eve in Northern Ireland, shared a few moments from the day with us. "Ciara and Jason’s wedding at the Galgorm Resort and Spa in Northern Ireland was an Irish/Australian love match. We'd first met the couple the year before and knew then that their wedding was going to be a glamorous, To View More >>

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If there really are 3.5 trillion photos, which are the important ones? The ones that get picked, printed and presented. Presented in a magazine, a book, a frame, an album. But who does the picking? If it's social photography and the photographer's doing the choosing, which images will make the cut? The perfect shots. The ones that tell the story. The ones that fit in the book. And inevitably, the ones that make the photographer look good. Hundreds and thousands of photographs get discarded because they're imperfect or don't suit our purposes. But those "rejects" could tell a different story, and To View More >>

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A series about storytelling in album design. We turn the page in a wedding album… It's night time and we're at the reception. We turn another page… We're back outside the church in bright daylight! How confusing is that? Not only is the mood of the imagery completely different, the natural flow of the story is disrupted and any feeling of the 'journey' is lost. Chronology creates flow It may sound too basic to mention, but sticking to the order of the day helps make your images into a story. It also speeds up album design by predetermining the order you lay them out on the pages. Here's something To View More >>

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Why are some photographers more successful than others? In part it's their level of confidence. Or anxiety. Picture the anxious photographer preparing for a pre-wedding consult. Setting out coffee and cakes in the studio. Grateful someone got past the email stage. Anxious to finalise the booking … And not wanting to push their luck! They know the bride's looking for a cheap photographer and a cheap album … or a good photographer and a DVD! The most important thing to her is her BUDGET. The confident photographer starts by assuming the most important thing to the bride is her WEDDING. She sets To View More >>

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