We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say they’re available but no one bites. It can be disheartening, especially when you know how meaningful they are. And the same goes for other products! But here’s the thing: if your pricing page only mentions “albums available” without any visuals, story, or context, it’s completely understandable that clients pass them by. They’re not saying no to the album—they just haven’t been given a reason to say To View More >>

It was a very successful evening on Friday for our design agency ALT Group at the New Zealand Design Institute's Best Awards, where they won a total of eighteen awards, three of them, including a Gold, for the rebranding work they did with us last year: The GOLD AWARD was for the overall rebranding and visual identity project, as expressed in our new website, marketing material, logo, product photography etc. SILVER AWARD: For the Queensberry bride book, a promotional booklet designed specifically for our clients to distribute to brides and grooms, to express the Queensberry brand story and highlight To View More >>

If there really are 3.5 trillion photos, which are the important ones? The ones that get picked, printed and presented. Presented in a magazine, a book, a frame, an album. But who does the picking? If it's social photography and the photographer's doing the choosing, which images will make the cut? The perfect shots. The ones that tell the story. The ones that fit in the book. And inevitably, the ones that make the photographer look good. Hundreds and thousands of photographs get discarded because they're imperfect or don't suit our purposes. But those "rejects" could tell a different story, and To View More >>

It's not until you see the images of your wedding that you realise how incredibly important they are. That's how I felt when I looked at my wedding photos for the first time. I cried! - they were just so much more than what I'd expected, and each one holds a moment of absolute goodness. I'd say it's the same with an album - it's not until you see a book so carefully crafted to document your day that you realise how important this object is that holds these memories. That's what I have in mind when I'm laying out the images for a Musée. Every shot is incredibly special and chosen because the story To View More >>

The Archive of Accidents that once was photography. Les Walkling describes a truth that is often forgotten in our pursuit of perfection. Editing our images to only show our best is destroying a potential archive of wedding (and family) culture. Not only do we forget but we actively discard 'the accidental archive'. In making albums we look for the best-ofs, often overlooking the incidental truths. When we are editing we discard photographs that are imperfect or that don't suit our story (this is the inevitable outcome of editing). It's a fact that vanity rules over truth, but there is something To View More >>