Whether it’s Black Friday, Christmas gifts, or simply clients wanting to wrap up their projects before the holidays, the end of year is  great  for product sales, and a great time to drive new business.  It can also be a time of frantic emails, tight deadlines and a few too many late nights. But it doesn’t need to be! The secret to a smoother, more successful holiday season is to START NOW. Here are five things you can do  right now  to save on hours and stress later. 1. Order your samples early Decide what products you're going to offer and order samples, To View More >>

Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>

Previous |  Contents | Next Download the eBook If the first time you think about me is when you realise I’m blocking the sale, too late! Some years back there was a young man called Nigel working at Queensberry. He was about to get married, and that's how the following exchange got started. It prompted me to write a post in which I said that, to hear people talk, you’d think that only two people are involved in buying a wedding album – the bride and her mother. Same with portrait shoots, I was sure. I couldn't imagine To View More >>

Something changed for the better a few months ago, when we launched Print Shop, our platform for photographers and artists who are selling their work online as decor or works of art.  Print Shop users have been very successful selling more expensive, more profitable, products  — frames rather than loose prints, for example, larger frames rather than smaller ones. The work is beautiful, of course, and it is being  sold  as wall art, but we do think the Print Shop "store front"  and product previews have helped with this success. That's why we're making the To View More >>

Black Friday and Cyber Monday are just around the corner — the perfect time to engage with customers and increase your sales in Print Shop. There's nothing worse than scrambling at the last minute, so start now so you have plenty of time to set up your store — and your offers!  Here's a checklist to make sure you're prepared.  Dates: Black Friday: Friday 27 November 2020 Cyber Monday: Monday, 30 November 2020 1) Decide your discounts / offers It is said that most buyers on Black Friday are looking for at least a 20% discount - but you can obviously get creative with your To View More >>