“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

We’re introducing one of the biggest changes to our book and album line-up in years. Today’s email is to tell you all about it. Our next will be to celebrate with two special offers! For years we’ve offered “free” services with all our albums — free colour correction, free album design, free personal titles, cover motifs and so on. Then, last year, we began experimenting with “unbundling” those services. In other words setting prices for “just the album”, with extra charges for the services if you wanted them. That’s proved so popular To View More >>

To us, an album is a purchase that matters. A personal treasure about a special moment in time. To enjoy, to share and to pass on. But in a changing world we understand that not everyone wants a grand album, and that for many of us our tastes and lifestyles have moved towards “smaller is better”. That’s why we’ve been focusing on how our product range can accommodate this trend ... and re-imagining our Portrait Album. We've taken the good parts of that range (streamlined workflow, simple unbundled offering, competitive pricing, fast delivery) and brought new To View More >>

We’re proud to be supporting David and Luke Edmonson at WPPI this year. They’re talking about perhaps the most important challenge facing every professional photographer – how to transform their passion for photography into a successful longterm career. Luke and David want to be known for producing great photography, and serving their clients — but of course every sustainable business needs to generate profits as well. We’re going to publish an article about their sales strategies shortly, along with some of their work, but first we thought you’d like To View More >>