Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

Here are three photos that won’t mean much to you but mean everything to me. They explain why I love wedding albums. The first is from my parents’ wedding in 1945, a beautiful sepia print in a classic folder. Young as he looks, Dad had just returned from five years at war. The girl on the left is his younger sister. Seven years later she married the young man on the right. Like my parents they were together for 55 years. The other woman is my mother’s best friend. I remember her, but she died quite young. The other uniformed man is my father’s best friend. I’m writing To View More >>

Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

There are only a few weeks in Winter where the setting sun can beam its light all the way through New Zealand’s Milford Sound, and I was dedicated to getting the perfect photograph of it. But when I set that goal I had no idea it would take me four years to accomplish. After three years of trying, my fourth trip to the Sound left me with some of my strongest memories, and taught me a lot. It was my last, eighth day of waiting: getting wet in the bush, heavy rain clouds hanging above me, and no signs of any light passing through the sounds. Disappointed with my fourth unsuccessful trip, I To View More >>

The sole purpose of our Favourites feature is to make your job as a photographer easier. Your clients select their favourite images by clicking the Workspace heart while hovering over an image. (On mobile you can reveal the Favourite button by tapping an image to view it full screen.)  Your clients can review their Favourites by clicking the Heart icon at the top right of the screen. You can view them too, in the backend of Workspace, and use them, for example, to order prints, or other products you offer, or to design an album. To View More >>

We’ve introduced a new way for your clients to order a Q-Box. As a photographer you can order wholesale, provided you have an approved account. These notes are to help you sell Q-Boxes in your own shopping cart, at your own prices. Step 1 - Favourite the images: In your client's gallery, they can click the Workspace Heart to select the images they wish to include in their Q-Box. (For more on how to favourite images, click here.) And not to worry, they can add / remove / edit images later, in the shopping cart, if they change their minds. Step 2 - Go to Favourites: To View More >>

Be bold, make a statement, choose a Panorama Flushmount. Just over a year ago we released our Panorama Flushmount albums. With pages creased at the spine, not cut.  Seamless, and perfect for bold and beautiful Imagery. But not only can you design stunning, uninterrupted panoramic layouts, you can add more pages as well. Simply select our medium- rather than heavy-weight option. Our new medium panoramic albums take up to 45 pages in total (90 sides) whereas with traditional heavy-weight pages the limit is 30 (60 sides).  Panorama albums have raced away to To View More >>

I originally posted this on a private Facebook forum, where it got a lot of discussion — so what do you think? I've been watching people asking for feedback on their price lists — asking if their pricing should be online, asking if everything should be shown upfront, and these discussions make me think about the real problem with price lists. The way I see it is, most price lists make it sound like photographers sell USBs full of images, or pieces of paper — even boxes full of pieces of paper — and the problem with that is that To View More >>

Written by: Kate Hopewell-Smith Come summertime you can’t open a newspaper or magazine without articles about getting your body ‘beach ready’. Many women are secretly terrified at the prospect of getting into swimwear publicly, because whilst very few people actually suffer from body dysmorphia (the belief that one's appearance is unusually defective) most women have body issues. The truth is that I deal with this reality on a regular basis because I shoot a lot of boudoir photography. Last week I put a few pictures on Facebook from a shoot that both I, and the lady To View More >>