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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook “Your lizard brain wants you to be average.” — Seth Godin When it comes to building a long term career in professional photography, many are called but few are chosen. That’s another major lesson from our five decades in this business. Not everyone can make it to the top, although anyone can be busy if they slash their prices. Busy is one thing. Busy, happy and successful is a bit more complicated. Here are the key points you need to bear in mind if you want to stake your claim closer to the higher end of the To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

There are two types of photographers — those who love the sales process, and the rest of us! Yes, most of us really are shy about sales. We don't want to come across like car salesmen or slick real estate people. But we run businesses, and it's sales that make the business world go round. So here are some ideas to boost your album sales without being pushy or sales-y. To sell but stay true to yourself. To leave your clients feeling they've been listened to while consistently delivering beautiful wedding albums to them.  By the way, these ideas will work with all product sales — To View More >>

This entry was posted in , Marketing by Alexandria Baugh | Leave a Comment

As told to Cate Scaglione - Life As Fine Art “There is a space between imagination… and attainment…that may only be traversed by… longing.” ― Khalil Gibran, Sand and Foam The story of Cindy Harter Sims is about more than going from part-time hobbyist to full time award-winning photographer. Cindy’s is a tale about longing for all that life has to offer. Photography just happened to be her way of finding it. There is something about an image by Cindy Harter Sims. It’s an inexplicable surge of emotions that make you feel as if you’re To View More >>

This entry was posted in by Cate Scaglione | Leave a Comment

We've now released v1.49 to fix a few minor issues in 1.48, but everything in this post is still current - Ed. In case you haven't noticed, we kiwis are very modest ;) Which is why I like announcing stuff that I didn't have much to do with, but I feel really good about, because I can sing its praises without feeling bad about myself! Anyway… The dev team have been busy busy today pushing out a new final release, and I think it's a really good one. They've put a lot of time and effort into refining features first released in v1.47, especially for Queensberry Press Books, but there's some juicy To View More >>

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