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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

The following are our end of year deadlines, designed to ensure that you'll receive your orders in time for Christmas, and with low stress. They're important because our order volumes increase by 2-3 times over the holiday period and we want to be certain we can meet your delivery requirements. As we all know, couriers will also be extremely busy so please allow plenty of time for shipping. Books and Albums Book and Albums using Queensberry Design Services: Please submit your design orders by the 25th of October, and provide your final approval by Saturday 11th of November NZT (Friday 10th November To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

This entry was posted in Marketing by joanne newman | Leave a Comment

It's time to celebrate with Studio Samples! Last Friday we launched one of the  biggest updates  in years to our album pricing — and we loved the response to our "unbundling". So to celebrate here's the first of two special offers… Many of you used the lockdown period to rejig your business plans and market offering, which meant — surprise! — lots of requests for another sample sale. We had to hold off while we worked through the repricing, but with that behind us we can go ahead.  All samples — including albums, To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment

Evocative, adjective: bringing strong images, memories, or feelings to mind.  When we released our Vintage leathers last month they clearly struck a chord. Were we surprised? Not really, because when we first saw them we fell in love. And to Heather, in particular, they felt like a return to our beginnings. So ... what’s to love? The beautiful colours first caught our eye, but beyond that, they evoke such powerful feelings of nature, authenticity and, for Heather, who's our founder, memories. Natural because of their earthy tones, To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment