We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

Heather is proud of our press books. Here she explains why… How 95% of the press/photobook market works First you buy a very expensive machine. Then you focus on how fast you can run it, how cheaply you can buy your paper, and how quickly you can bind and make covers. You print 4-colour. Above all else you focus on FEEDING THE MACHINE. You sell your product as cheaply as you can - and certainly not just to professional photographers. You don’t worry too much about colour because your customers don’t expect a lot, and probably think that a bad result is their own fault anyway. To View More >>

Are you proud of your work? What's it worth? Where do you sit in the marketplace? Cheap and cheerful? In the pack? At the top? If you're not happy with where you are, what are you doing each day to change that? I believe it's very hard to achieve our goals if we don't have our heads and hearts straight, and at Queensberry we have fierce internal debates about two questions that directly affect what we do each day. The first is about our relationship with you, the photographer. You're our customer, right? Our job is to package your images, enhance their perceived value and create new sales opportunities To View More >>

After Catherine and Michael became engaged at the Islington Hotel in Hobart it was the obvious choice when they chose to elope. When they returned for the wedding the focus was on a relaxed day with fantastic food, wine and the company of their closest friends and family. They were photographed by Jonathan Wherrett. Take a look at a few layouts from this Duo 14x10H album. To see more work by Jonathan Wherrett, click here. Enjoy! Anna To View More >>

Our first Northern Hemisphere show was in Birmingham UK in 2001, when we shared a booth at FOCUS with the Guild of Photographers. We did so well we decided to fly solo at WPPI the following year. Our first time in Vegas! At that first show I turned up late on Day One because of a minor drama back home. It was amazing. Our little team (with an Aussie customer in support) were red-faced and practically shouting to make themselves heard to photographers piled up like driftwood round our booth. We had a blast for three days, heading back to the Casino in the evenings for a quiet drink in the din of To View More >>