Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   We spoke to Jinal Govind, a landscape and wedding photographer who grew up in windy Wellington, and still calls the city his home – all about pursuing a career as a photographer and staying inspired.    Photography is something Jinal has had a passion for, ever since he was a young boy who picked To View More >>

Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde   In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.   We spoke to Jinal Govind, a landscape and wedding photographer who grew up in windy Wellington, and still calls the city his home – all about pursuing a career as a photographer and staying inspired.    Photography is something Jinal has had a passion for since he was a young boy - who picked up a Kodak To View More >>

Life can be frantic.  We spend much of our working day on low value tasks — constantly checking our email, picking up our phones for every notification or call — and filling the gaps with our real work, whatever that is. Then we wonder why we're not making progress. We feel burnt out, unsuccessful and overwhelmed — never have enough time, "never get things done". But there's a solution, and I believe that if you start applying it to your own life — by becoming more disciplined about how you structure your days — you'll be more productive, and feel like you have To View More >>

When we first launched Print Shop in Workspace people asked, “How do I know which images will sell? And which products?” They're excellent questions — and yes we do have ideas about what works, because we print and create the products! But we can't generalise. Every photographer is different and so is every photographer's work and audience. You need to find what works for you. Let's be clear, this is not expensive. It's not like you're stocking a shop with stuff that might or might not sell. In Print Shop everything will be printed and handmade To View More >>

This is the first of four posts sharing Megan DiPiero’s advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. “I could be successful if only I knew how to get more people in the door.” “I could be successful if only I could reach the RIGHT people.” “I could be successful if only I knew the magic marketing formula. I know it’s out there. I just need to find it!” Have you said those words to yourself before? Is  marketing the To View More >>

By Megan DiPiero   Frustrated with this situation? You’re talking with a hot lead. Conversation is going smoothly. She loves your work! She’s excited about the possibilities for her shoot! And then her biggest question arrives: “How much will this cost?” You tell her your “starting at” prices and then… crickets. Hmmmm… maybe she didn’t love your work as much as she thought. The convo quickly wraps up and you have this pit in your stomach knowing that another one just bit the dust. : ( What to do? Here’s a sales adage for ya. “If To View More >>

I got a few pats on the back for my "check your files" post. Chris Meiklejohn, our lab manager, liked it so much that she wanted a sequel. In fact she wrote one! The funny thing was my team mates had already got me one started on a follow-up, and the things on Chris' list were pretty much the same as ours. So, drum roll… (If you like this, I wrote it. Otherwise, it's Chris!) 8 ways to better print files Would you love to have your albums arrive on your doorstep faster, hassle-free, and beautifully printed? You put a lot of work into them, so they might as well be perfect. We definitely want To View More >>

I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy.  But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>