Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s To View More >>

This weeks 'Share of the Week' goes to James Kelly Photography, based in the UK, who shared a great Queensberry flushmount album video and words about the importance of printing. Thanks for sharing, James. There’s a wee thank you on its way to you. "Let's talk about the digital files. "The truth is, the high-resolution digital files should not be at the top of your priorities of the final product when deciding on a wedding package/photographer it should be the album. Yes by having those files, you will be able to print them as you please and make a wedding book etc but To View More >>

THE DOLPHIN, THE GAZELLE, THE CHEETAH AND THE LION Originally published on The Candid Eye, what makes this post by James Yeats-Brown so compelling is that its passion comes from James' clients as much as from him. A lovely and revealing insight into the motivation behind family photography. - Ian When I arrived at Mike and Clare’s house, Mike was wielding a pen-knife in boy scout fashion and excitedly removing an old sepia photograph from a crumbling frame. The image depicted a formal group at a wedding, a family gathering posed in a static arrangement to allow To View More >>

Katy Perry gets 65,000 Facebook Likes for changing her Facebook picture, so she probably won't be impressed by this - but we thought an album we featured on our blog last month did really well! It got 251 Facebook Likes (and counting), 18 pins, a couple of tweets and a few comments. Our record is 599 Facebook Likes, set last year by a popular kiwi radio jock's wedding album - he posted about it on his own page, causing a nice little uptick in our google analytics. But Katy Perry and Vaughan Smith are "celebrities" with big audiences, and Nichola and Sunhong aren't. So why did their album (and To View More >>

We'd never been to Lyttelton until a couple of years ago. At school we'd all learnt it was Christchurch's port, but that didn't mean you had to visit. Now everyone knows it's at the epicentre of Christchurch's earthquake. The reason I did eventually visit Lyttelton was to catch up with Johannes van Kan and Jo Grams. It's a fabulous little town, with a nice traditional pub (you walk down the corridor to the bathroom, just like the old days), lots of local music, good restaurants, great coffee, a beautiful setting. And in centre of the town the original, often funky, sometimes beautiful, apparently To View More >>