Whether it’s Black Friday, Christmas gifts, or simply clients wanting to wrap up their projects before the holidays, the end of year is  great  for product sales, and a great time to drive new business.  It can also be a time of frantic emails, tight deadlines and a few too many late nights. But it doesn’t need to be! The secret to a smoother, more successful holiday season is to START NOW. Here are five things you can do  right now  to save on hours and stress later. 1. Order your samples early Decide what products you're going to offer and order samples, To View More >>

Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files. But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t. Authentic sales are about connection, not persuasion. About guiding, not guilting. Here’s what that might look in practice: Not: “You need this album or you’ll regret it.” Instead: “Most of my couples say they’re so glad to have something tangible from the day. To View More >>

After many requests we’ve introduced a new depth for our Matted Print Boxes. Which means your clients can now order a box to hold up to 30 of their favourite prints. Click the button below to check them out. We think they look awesome! Click these links to read more about our boxes and  view our pricing. And of course, if you have any questions, hit reply and we'll answer them for you. A big thank you to @tracymunsonphotography for making us look so good. Alexandria x To View More >>

We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

Well, another year is over — our 50th! — and it’s time to express our gratitude, as always, to the people who make it happen. Thank you first to our clients. Your support, friendship and sometimes patience are very much appreciated. We're honoured that you choose to make us part of your own and your clients' stories. Thank you to our regulars, and to the people who joined us for the first time this year. Thank you also if you’ve just rejoined us. It’s great to have you back. And thank you to our amazing staff! Everything we produce To View More >>