Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>

Previous |  Contents | Next Download the eBook Bad taste takes a while to show up, but as soon as it does it’s embarrassing. How to avoid it? Start by keeping it simple. If in doubt, leave it out. The half life of crap In her book The Mesh, Lisa Gansky talks about “the half life of crap” – about cheap manufactured products and how long they last. Or rather don’t last. Her point is that the half life of crap products is way too short. They get boring or they break. They end up at the back of your garage or as land fill. Our poor planet can’t afford To View More >>

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

There are lots of ways to make money as a landscape, travel, adventure, wildlife or fine art photographer. Shooting for a publication, for example, or selling through galleries or other commercial spaces such as tourist stops or cafes. Or working with clients to produce product or marketing images. Or décor for commercial or hospitality spaces. But over the course of your career you'll likely build a library of images that are yours to sell over and over again — if you could only work out how, without turning yourself into a shopkeeper! More opportunities today Today we're free to To View More >>

Updated December 13. We think four words describe Studio Albums — simple, affordable, contemporary, speedy! They've generated a lot of excitement, and had us thinking hard, s o here’s what we mean by Studio Albums, and where we’re going with the range. Watch out for introductory offers, coming soon. Contemporary Don’t get us wrong, we love the grandeur of a large album — but there’s no denying the appeal of smaller sizes. With Studio Albums we’re embracing the trend with two new size, 9x9 and the gorgeous 12x9, our new favourite. To View More >>

With a few recently released products now available to order, portrait photographers have a range of options to suit any genre and style. In no particular order, here are our top picks for portrait photographers:  1. Studio Boxes Our recently released Studio Boxes are perfect for any portrait studio. With buckram and custom canvas options, you can personalise these boxes with branding, and even bulk buy to have your clients walk away with the product in their hand. VIEW PRICING  ORDER NOW *Photographers and designers only. Login to view pricing and order products. 2. Portrait To View More >>

We’re proud to be supporting David and Luke Edmonson at WPPI this year. They’re talking about perhaps the most important challenge facing every professional photographer – how to transform their passion for photography into a successful longterm career. Luke and David want to be known for producing great photography, and serving their clients — but of course every sustainable business needs to generate profits as well. We’re going to publish an article about their sales strategies shortly, along with some of their work, but first we thought you’d like To View More >>

Written by: Cate Scaglione - Life As Fine Art “Knowing yourself is the beginning of all wisdom.”― Aristotle In addition to my portrait photography business I’m a brand consultant to businesses, big and small, all over the world. One could say I grew up in the luxury business. I’ve attributed most of my business practices to a keen understanding of how luxury brands work – and how their loyal followers feel about them. Large or small, from corporate enterprises to sole proprietorships, almost every business struggles with building a solid brand. What might To View More >>

Our support team deals with photographers all day, every day. We know how people struggle with technology. And we think the software that professionals use can be part of the problem… making things worse, not better. How does this make sense? - Hosting your images with one provider, but your website somewhere else. Creating customer websites with a third provider, and mobile apps with a fourth. Designing albums with a fifth, and proofing them with a sixth. Branding your blog images with a seventh, but actually blogging somewhere else again! Each time there's another piece of software to To View More >>

A little over 6 years ago I returned to my office after a meeting with staff to introduce a design audit and branding project. My phone rang and a man introduced himself and said he was from Apple. At first I thought I was being punked - all through the presentation the consultants had compared us to, and suggested we benchmark ourselves against, not our competitors, but great companies like Apple. This gentleman proceeded to tell me he was from Cupertino and that his boss was Steve Jobs. I tried to act as if I took calls like this everyday. He said they wanted to develop a premium book, and would To View More >>