This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, To View More >>

Our Album of the Week features the wedding of Kathryn and Alexander, and photography by Natalija Brunovs from We Are All Stardust (AUS). Natalija shared a few thoughts about the day and the album design with us below. "I really enjoyed the laid-back elegance of these two. They had a minimalist feel but with gorgeous little details, where it really counted." "Likewise, their album design reflected that attitude. We went for a spacious modern design, letting images breath on the page, a truly “less is more” To View More >>

We’re proud to be supporting David and Luke Edmonson at WPPI this year. They’re talking about perhaps the most important challenge facing every professional photographer – how to transform their passion for photography into a successful longterm career. Luke and David want to be known for producing great photography, and serving their clients — but of course every sustainable business needs to generate profits as well. We’re going to publish an article about their sales strategies shortly, along with some of their work, but first we thought you’d like To View More >>

Written by: Koby & Terilyn Brown – Archetype Studio Our boudoir line is called J’adore, which means ‘to adore’ in French. Brides book a J’adore shoot to create an amazing, intimate gift to give their groom on the wedding day. Imagine the groom receiving this album on the wedding day… Can’t you see the grin spread across his face when he opens this very special book? I’m pretty sure most grooms agree that this really is an amazing gift. Koby says it’s so much more than the bride even realizes. But there is another reason that a bride books To View More >>

Are you open for business? 24 hours a day, seven days a week? Do you take holidays? The world has changed, and with Workspace you don't even need to work the till. Just upload your images to Workspace, create a price list, and share your Collections with clients. Workspace collects the money and pays you out monthly. So simple it hurts. Check out our "how to" videos about price lists and shopping carts before you start sharing with your clients. But wait, there's more. You can sell around the world! Set up price lists in the local currency for the States, UK, Canada, Europe, Australia and (or) To View More >>