Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>

Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

Blogging for your photography business can seem like a tricky and time-consuming task, but there are important benefits. Here are just some ways blogging can help your business grow.  01. Help people get to know you Your blog is a chance for clients to get to know you and your personality in a conversational and casual way. Talk about the things you love. That may be strictly personal, like how much you love travel (although everyone seems to say that!). If you shoot weddings maybe it's how you love hearing how couples met, and what they love about To View More >>

You've seen Amanda King's By the Horns photographs in large format prints, but they look so dramatic in albums too! This is a 15x12 vertical Q-Book Medium with offset printing on Tintoretto to give that textured, watercolour look.  The creamy, 'Eggshell' cover is a vegan-friendly micro leather, appropriate considering the subject matter. ( Amanda, who's based in Canterbury, New Zealand, says anybody who knows her will tell you of her love for animals. "If only I could keep them all as pets.") A full bleed To View More >>

Elisha and Abby are the photography and film duo at Woodlands Creative, and to put it simply, they love capturing love!  We saw this lovely album as it went through the Queensberry bindery, a 12x12 Panorama Flushmount album with silver halide printing and a cover of Bronze Metallic Faux Leather with Bank Gothic embossing. "Rather than just showing up on the day," Elisha and Abby say, "it's important to connect and build a trusting friendship with couples to be able to show how amazing their unique love story To View More >>