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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook If the first time you think about me is when you realise I’m blocking the sale, too late! Some years back there was a young man called Nigel working at Queensberry. He was about to get married, and that's how the following exchange got started. It prompted me to write a post in which I said that, to hear people talk, you’d think that only two people are involved in buying a wedding album – the bride and her mother. Same with portrait shoots, I was sure. I couldn't imagine To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

"Micro-Weddings/Elopements/Minimony(s)." Whatever you like to call them, it appears smaller weddings are here to stay — at least for the foreseeable future.  How things used to be Many wedding photography businesses have been built on the premise that a wedding shoot lasts all day, that there will be "getting-ready" shots needed of at least one half of the couple, that after the ceremony there'll be family photos and a celebration to cover, and that in many cases a second photographer will be needed to fully capture the day’s events. Many photographers have built a career based To View More >>

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Life can be frantic.  We spend much of our working day on low value tasks — constantly checking our email, picking up our phones for every notification or call — and filling the gaps with our real work, whatever that is. Then we wonder why we're not making progress. We feel burnt out, unsuccessful and overwhelmed — never have enough time, "never get things done". But there's a solution, and I believe that if you start applying it to your own life — by becoming more disciplined about how you structure your days — you'll be more productive, and feel like you have To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We took a deep dive into Auckland-based landscape and automotive photographer, Josh Hilliam’s mind to discuss his process of chasing down the wild coastline. How did you get started in photography? For me, photography started with playing around with a GoPro and a building obsession for aesthetic looking photos. To View More >>

This entry was posted in Stories by Charlotte Baugh | Leave a Comment