We often make the mistake of making our marketing about ourselves — what we're doing, and what we need, rather than the value we're creating for our audience. People who write code love what they do, but their customers don't. They just want an app that works. You love photography but your clients love the memories you make for them. Memories or a picture for the wall. When you're thinking about business or marketing campaigns, focus on your customers. What's in it for them? To View More >>

“Art is the most intense mode of individualism that the world has known.” – Oscar Wilde In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world. We spoke to Auckland-based Marie Valencia about what makes her art, self described as dreamy and curated, special to her. So, How did you get started in photography? It sort of naturally progressed — I studied and did all kinds of art when I was younger, eventually ending up as a photographer and graphic designer. To View More >>

As told to Cate Scaglione - Life As Fine Art Thanks to the digital revolution our culture is by far the most photographed generation in history. Without planning or purpose, people now take pictures simply to share them on a global scale. Sociologists are enjoying a field day over the reasons why, but certainly with Facebook, Instagram, Twitter, Tumblr we have so many ways to broadcast intimate moments with family, friends, pets and our last meal. Which means professional photography is becoming less relevant and less profitable, right? Or is it? The anti-selfie When a client hires a highly To View More >>

Nothing beats a soulful beach wedding. They are intimate, natural and the choice of location is usually a place of special  significance. Holly and Noel’s wedding was exactly that. Their wedding day was full of natural beauty, and the Australian landscapes are just divine! The team from Luke Simon Photography caught it all on camera and what a beautiful job they have done. The Queensberry Design team designed this gorgeous 10x10 Flushmount Album. See it in all its glory below... A Translucent title page is the perfect start to any album. The little surfing village To View More >>

Nichola and Sunhong wed at the Hermitage Hill in Wellington, rural New South Wales, Australia. It was a warm, intimate wedding with a distinctive 1920's vintage feel. Sheer Image Photography photographed their special day and has designed this lovely album for them. Nichola and Sunhong have chosen Tintoretto for their page stock - a textured, art stock that compliments their images perfectly. About the dress: "I think it had been sold to the vintage seller by a man and the dress had been his mother's wedding dress. The fabric was so delicate that it couldn't be dry cleaned and I To View More >>