Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

Previous |  Contents | Next  Download the eBook You can divide the people who contact you into two groups, those who know how much you charge and those who don’t. Those who know are the perfect prospects. Don’t assume Back in the ’90s Heather and I backpacked around Vietnam. It was a rewarding and emotional experience from end to end, but one of the highlights, after weeks sweating our way around the country, was heading to the Metropole Hotel in Hanoi for a high end lunch. The wait staff weren’t particularly keen to see us, dusty and unkempt with To View More >>

If you love Panorama Flushmount albums, chances are the full bleed, uninterrupted layouts are one reason why. This 12x12 album by  Birch & Wattle of Sydney, Australia,  makes great use of panorama images. What also caught our eye was the warm and joyful imagery of Fleur and Steve's wedding. Yana shared some stand-out moments  from  the day, and some thoughts about their photography business. "We are Pavel and Yana - professional wedding photographers, based in Sydney, who  specialise  To View More >>

You're probably aware of the widespread unease about data protection and privacy online — for example the Cambridge Analytica Facebook scandal and the other major data breaches that have been in the news so regularly. Protecting people's data is the focus of the European "GDPR" (General Data Protection Regulation), which comes into effect later this month. It applies to everyone who does business in the EU, including us and many of our clients. In brief the GDPR is saying that people have the right to complete control of their data, and that you, as To View More >>

"When you love something so much it's easy to become completely consumed by it." Tammie Pittwood was always the one with the camera at school. She had a thing for capturing moments, and from early on a passion for photography. But was equally as good at painting and decided to take a Fine Arts degree. She loved it but after graduating realised it wasn't for her. She loved the creative process of painting, and still misses it sometimes, but as a career it didn't inspire her as much.  Throughout university she photographed a few weddings for her friends, and so began her natural progression To View More >>