Talk about your products. Tweet, Facebook, blog whatever. We're doing our bit to promote the store, but it's your job to get them to come to you. And don't just talk about your own templates. Talk about the "Photojunction Store" itself. More in the Store. The more the merrier. Next tip. Danny (social media man) To View More >>

Buy a set of templates. Use them. Take note of what you liked and didn't like. Then make yours better ;-) Next tip. Danny (sneaky businessman) I'm serious. How many businesses don't check out what's working for the competition? To View More >>

The search patterns in the store are showing very, very clear trends. People are looking for... Album Companies (eg "Queensberry","KISS","graphistudio" etc) Album Formats (eg "10x10","12x12","10x14" etc) Orientation (eg "Vertical", "Horizontal", "Landscape" etc) And dare I say it, "Free" is pretty popular. Our search feature looks through most of text that you enter when you set up the product you're selling (eg title, description, author, search tags etc). Next tip. Cheers, Danny (SEO expert) To View More >>

Have a range of products to buy. Good. Better. Best. Or do combo deals. Three for the price of two etc. (You'll need to create a separate "product" as the store won't let you discount.) Next tip. Danny (sales coach) To View More >>

One interesting option is how many template thumbnails you should have in the item listing. There's two sides to this one, but I think showing too few is a mistake. There's a fear that people will copy them if you show too many... I understand, but people are buying templates to save time so I wouldn't worry too much. I'd show at least 25% or so of my templates - enough to get a good idea of what you're offering. Next tip. Danny (how about that - up to Tip #92 already) ;) To View More >>

Templates with thumbnail images (real images, not just blank apertures) definitely sell more templates and get more attention. Next tip. Danny (feeling factual today - no frills) PS Of course you need permission to use the images. That's why Team PJ's own templates are blank. But they're free, so people don't mind. To View More >>

How to price your templates? Is pricing always the most interesting topic? Undercut? Over the top? You're a photographer, so you know how to charge ;) Well I think there's an argument for quite a few approaches so I'll give you a few facts to help set your price. - The mean sale in the Store has been about $37 US dollars. - The median is $35 US dollars. And there seem to be two sweet spots to get volume, $25 and $50. Of course, there are exceptions, with some templates listed for $150 - $180. Maybe you don't need to sell much to be happy at those prices? Next tip. Danny (the statistician) PS. Please To View More >>

Talking to Photoshop via script can be a delicate process, so here's a few tips for exporting your high-res layouts from PJ for printing... • Open Photoshop before you start exporting. (Sometimes it takes so long to open PJ forgets who it's talking to.) • Close all other open images in Photoshop. • Make sure the Photoshop start screen is closed. • Let Photojunction and Photoshop do their thing. Keep your hands off that keyboard! Cheers, PJ Support To View More >>

Our newest little feature has really helped promote the PJ Store, which pleases our bean counters. The store has been going long enough to start noticing trends, things that are working and things that aren't. If you're interested in promoting templates, over the next few days I'll blog about stuff I've noticed (mainly anecdotal but I think they'll help). Next post. Talk soon Danny To View More >>

While talking to photographers in the UK, I realised that what I really wanted to get across, was a simple but important message. The album is for the clients. Our part is to gather collateral and write a story for them. Here's the tip: Step back from the design and pause deliberately... Then start  with the idea that this album is not a showpiece for you, the photographer, but is a story for the bride and groom. We can apply our own 'signature' to the imagery, but they own the love and the history that we're writing the story about. We are the story tellers, and it's our sensitivity to them To View More >>