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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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How to price your templates? Is pricing always the most interesting topic?
Undercut? Over the top? You're a photographer, so you know how to charge ;)
Well I think there's an argument for quite a few approaches so I'll give you a few facts to help set your price.
- The mean sale in the Store has been about $37 US dollars.
- The median is $35 US dollars.
And there seem to be two sweet spots to get volume, $25 and $50.
Of course, there are exceptions, with some templates listed for $150 - $180. Maybe you don't need to sell much to be happy at those prices?
Next tip.
Danny (the statistician)
PS. Please ask me the difference between mean and median ;)



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