Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

I got a little reminder about walking in our customers' shoes this week. We ran a survey asking regular users about twelve Workspace functions and features, from ordering albums to hosting to shopping cart sales — how important they were to people, how often they used them in Workspace, and how easy they were to use. The thing is we (OK, I) focused on how photographers experience Workspace, but not on how it works for your customers. That’s pretty bad, but in a sense understandable … because although at Queensberry we use Workspace heavily every day (in fact the entire To View More >>

Well,  Saturday the 21st June is the shortest day down under … or as we call it, Mid-Winter Christmas. Our friends up north are cranking up for the wedding season (busy busy busy), while in our part of the world people tend to be wrapping up one season, thinking about the next. But I’ve been thinking how we can save you TIME and MONEY :) First... Time! Wedding photographers get so busy with post-production, and yet we can help with that and it won’t cost a penny. I’m talking about our FREE ALBUM DESIGN AND COLOUR CORRECTION service. More than half our customers are To View More >>

Heather is proud of our press books. Here she explains why… How 95% of the press/photobook market works First you buy a very expensive machine. Then you focus on how fast you can run it, how cheaply you can buy your paper, and how quickly you can bind and make covers. You print 4-colour. Above all else you focus on FEEDING THE MACHINE. You sell your product as cheaply as you can - and certainly not just to professional photographers. You don’t worry too much about colour because your customers don’t expect a lot, and probably think that a bad result is their own fault anyway. To View More >>

I have a friend going back to work full time after working part time for six years to raise his kids. Some weeks ago he phoned me, incredibly disheartened after many job applications and many knock backs. No one wanted him. I encouraged him to stop treating each job interview as make or break, and to start playing. To apply for jobs he thought he couldn't get. At salary ranges he thought he couldn't justify. To mix it up, try something different each time and see what worked. The trick, I said, was to remember that his next interviewer would know nothing about his past interviews, and it wouldn't To View More >>