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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Personally, I've had nothing to do with school photographers since I lined up for my own class photos, but I do pay attention to what Queensberry's clients do, and they're an important subset of our customer base. I think there's a lot to learn from them because they're serious about business and big on "systems". They need to be, given that a school gig might involve dozens of classes, each with thirty-odd kids, most of them with parents — potential customers — whom they've never met. Imagine if the way it worked was that they all emailed, To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook There are so many reasons why the printed image matters, but long term accessibility to your most treasured photos is surely a deal breaker. Why printed images matter Back in the ’90s I remember walking back to our trade show booth behind two people from a neighbouring stand. They were into IT. As they approached our booth I heard one say to the other, “I feel sorry for these guys. How long can they last in the modern world?” It’s so long ago I feel like they must have been visionaries — how did they know To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

When's the right time for a promotion? Certainly for the holidays — so your clients can have their  beautiful printed products under the tree for Christmas. The ultimate in personal gifts! Or when the wedding season's over — and you have time to chase past clients who're still dilly-dallying about their album. And for what purpose? Maybe to turn your social media audience into paying customers. Or lapsed enquiries into future business. Or past customers into repeat business! But once you've defined your goal, what's involved? This is our take on it, but of To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Hello 2020… It’s time to wish you a Happy New Year! We trust that you’ve had a good break and are gearing up for the year ahead. We definitely are!  We’re posting this prior to our return to give you plenty of time to take advantage of our New Year special offers. To help you get started with Queensberry, or to help freshen up your studio if you’re already a regular! 40% OFF SAMPLE BOOKS AND ALBUMS We have so much new on offer — new materials, new pages, custom embossing … and Studio Albums! Don’t miss out! Offer applies to To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment

UPDATED: corrected an error with the Faux Leather selection. We're getting ready to introduce new cover material and embossing options, and we're pretty excited about it. But first we need to say goodbye to some of the existing range. It's hard turning our back on things we love, but we need to make way for the new. And normally the reason is simple … not enough sales. The good news is that the discontinued materials will be available "while stocks last". We just won't be reordering them, and we won't be including them in our swatches, which To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment