Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s the To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

Yesterday we released a sneak peak of our new  Client Gallery store. Today it's our 2020 Black Friday Sale. For the next 48 hours you can save 50% on Workspace annual plans with the following codes: 50% off Pro annual plans using code BLACKFRIDAYPRO (usually 290 USD now 145USD) 50% off Basic annual plans using code BLACKFRIDAYBASIC (usually 100USD now 50USD) Workspace is free to order products wholesale from Queensberry and to design and proof albums, but you can unlock a whole lot more with  just one, affordable paid subscription. Beautiful client galleries with an integrated To View More >>

How to talk about products? In a nutshell, in your own voice, with conviction! Let's start by saying there are three aspects to this: Talking about products. Sharing about products. Believing in products. Talking  about products We'll be brief because we've covered this in a separate article, about how to sell more without being  "pushy" or "sales-y". Photographers who  love  selling probably don't need our help, so it's addressed mainly to those who're shy about it — which is possibly most of us. In that article we discuss how to build "talking about products" into To View More >>

Updated 18 October 2020 "Happy Holidays!" – They'll be on us faster than we think, and your clients will definitely want their books, boxes, albums, frames, canvases and prints in good time. "Go to the front of the line!" — that's what we recommend every year. Our orders go up 3-400% before Christmas, and, since most of what we do is handmade to order, we publish these guidelines in the interests of a low-stress lead-up to the holidays. Don't worry though — these are guidelines, not deadlines. We  generally get orders out that we receive  way  To View More >>

Love matte printing and matted albums? If your answer's yes you'll love that our Smooth Matte stock is now available in the Overlay Matted range. We already offer a range of beautiful print options in Overlay Matted, including Silver Halide Lustre and Tintoretto, but we know Smooth Matte will be just as popular. Smooth Matte offers that desirable Fine Art look — but being offset printed it's more affordable and more durable than inkjet printing. (If you'd prefer a textured "water-colour" finish go with the ever-popular Tintoretto.) Smooth Matte is available right now through Workspace. To View More >>

"Micro-Weddings/Elopements/Minimony(s)." Whatever you like to call them, it appears smaller weddings are here to stay — at least for the foreseeable future.  How things used to be Many wedding photography businesses have been built on the premise that a wedding shoot lasts all day, that there will be "getting-ready" shots needed of at least one half of the couple, that after the ceremony there'll be family photos and a celebration to cover, and that in many cases a second photographer will be needed to fully capture the day’s events. Many photographers have built a career based To View More >>

We got a call from the Bindery team, who were blown away by Erin from Acorn Photography's new sample album. After seeing it ourselves we knew we had to ask Erin if we could share it... "Chelsea and Kirk tied the knot with a beach wedding in Thailand,"   says Erin. "The day was filled with partying under palm trees, and dining on the beach. And at the end of the night everyone, still dressed in their finery, spontaneously jumped into the pool." “The next day we were inspired to try it again and embraced the ‘drown the gown’ movement. Chelsea looked ethereal in her To View More >>

We released our Studio Boxes last month and they've been a hit. Some studios are choosing to order the boxes and slip-in mats separately from the prints. That means they can hold the product in the studio, and their clients can walk away from the sales session with their purchase in hand. To accommodate this, you can now purchase Studio Boxes and/or Slip-in mats in bulk, in Workspace. Studio Boxes and Mats also come a little cheaper when ordered in bulk, with the discount automatically applied at check out. Studio Boxes: The minimum quantity To View More >>