Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>

Previous |  Contents | Next Download the eBook Social media platforms encourage you to feed them constantly. Fair enough, they have the audience. But you need to feed yourself!  You’re lucky Photographers are fortunate in that their work generates rivers of desirable online content. You need to avoid giving away the Crown Jewels, and you need your clients’ permission to share, but your photography is a wonderful online resource. The ideal Things aren’t always ideal in the real world, but nevertheless… — Real friends are better than Facebook friends. To View More >>

Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s To View More >>

This is the first of four posts sharing Megan DiPiero’s advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. “I could be successful if only I knew how to get more people in the door.” “I could be successful if only I could reach the RIGHT people.” “I could be successful if only I knew the magic marketing formula. I know it’s out there. I just need to find it!” Have you said those words to yourself before? To View More >>

After more than fifteen years in the business, UK photographer Simon Whitten of Firehorse Photography & Filming has covered more than 600 weddings on four continents. He's has been a friend of Queensberry for much of his career. Simon is strong-minded character who believes that the key to success is to find your own way and stand out from the crowd. "Don't follow the latest fads or fashions," he says, "or you will only ever be a follower, and always late to the party." We asked him a few questions about how that's reflected in his life and work… Simon's first To View More >>