Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

Black Friday and Cyber Monday are just around the corner — the perfect time to engage with customers and increase your sales in Print Shop. There's nothing worse than scrambling at the last minute, so start now so you have plenty of time to set up your store — and your offers!  Here's a checklist to make sure you're prepared.  Dates: Black Friday: Friday 27 November 2020 Cyber Monday: Monday, 30 November 2020 1) Decide your discounts / offers It is said that most buyers on Black Friday are looking for at least a 20% discount - but you can obviously get creative with your To View More >>

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

In many labs these days the only people who look at your prints are the Dispatch team. Strange as it seems, that makes sense – it's your files they’re printing, and something has to give if you want low prices. But it doesn’t make sense at Queensberry. We critique everything we print, including Print-Ready. The difference is we see the image files with Full Colour Service (because it’s our job to colour correct them) whereas we don’t see Print-Ready work until it’s printed . But why review Print-Ready work at all? Print-Ready means you edit your images yourself, and we don’t modify To View More >>

We asked one of our print consultants about their commitment to sustainability a few days ago, and they were rather puzzled by the question. "But of course," they said. "It goes without saying doesn't it?  Sustainable plantation paper ... ECF processing ... vegetable-based inks. We don't beat the drum about it, that's just the way it is these days." We feel the same way, but we're regularly asked the same question, so here's Queensberry's philosophy on the environment and sustainability... Humanity's biggest impact on the environment is generally from our daily practices. That coffee is gone To View More >>