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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook “Your lizard brain wants you to be average.” — Seth Godin When it comes to building a long term career in professional photography, many are called but few are chosen. That’s another major lesson from our five decades in this business. Not everyone can make it to the top, although anyone can be busy if they slash their prices. Busy is one thing. Busy, happy and successful is a bit more complicated. Here are the key points you need to bear in mind if you want to stake your claim closer to the higher end of the To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

In many markets Covid is likely to limit the size of weddings —  and therefore wedding photography — for some months yet. And with all the restrictions and uncertainty many weddings are likely to be postponed until next season. But there's an upside! Any 2020 weddings delayed until 2021 and 2022 could make those years busier than normal! Which will be a great "problem" to have, as long as you can cope with the extra work. What that means…  • This year albums will be very important as a way to maximise revenue and profit from wedding clients — both current To View More >>

This entry was posted in Marketing by joanne newman | Leave a Comment

Our  Loose Print Boxes  have had a bit of a makeover and we’re excited to announce a bunch of lovely new options so you can deliver your clients’ prints in a personalised handmade print box. And they’re fast and affordably priced! We’ve introduced the same personalisation options as we offer in our  Studio Boxes  (for matted prints), such as bow closures and USB inserts, and you’ll be able to add a blind- or foil-embossing of your studio logo, your clients’ names, or something unique like a text quote or a graphic, to every box To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment

Here are two Black Friday specials you won't want to miss! Our Black Friday special ends on the 30th of November 2018 so make sure you get in quick... 99 for Life! Imagine never having to pay for your online galleries or shopping cart again!! Well now's your chance — upgrade once and  never renew or pay again. That's right,  the Lifetime Basic plan is back  and just in time for the major upgrades coming up! Think about it — you could pay your existing provider every year for the rest of your career, or  grab Workspace Basic for just US$99 — To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Our new Online Album Designer is a great on the go resource that makes designing and editing books and albums quick and easy. Today we show you how you to swap images around in the design. To switch images on the same layout: Drag and drop one image over the other. They will change places. To switch an image with another on a different layout:  Click one of the images you want to switch and drag it to the side of the screen, which will allow you to scroll through the layouts. When you get to the layout you want, drag the image you're moving over the image To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment