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[caption id="attachment_1348" align="alignnone" width="500" caption="Photography by Michael + Anna Costa"][/caption] Although we'd love all our clients to print with us, and most now do, we can't expect that everyone will. It's a huge ask to send your images to the other side of the world for printing. But sometimes, for reasons that have little to do with the printing itself, we need really tight control to deliver you a good result. Duos are a prime example. The design and craft processes that allow us to integrate digital and matted pages, create split mats etc are intensive and very demanding. To View More >>
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A couple of weeks ago I posted about aggravating business policies and touch points, and asked readers to tell us about the things we do that's frustrating! We received three comments. One I've mentioned already, and the other two also raise important issues. Katherine (not her real name) emailed her account manager to say she doesn't like Photojunction. More important, she doesn't like feeling pressured by Queensberry into using it. She feels that if QBY were truly customer focused she wouldn't feel this pressure and could continue in the way that's suited her perfectly for the last seven years. To View More >>
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Johannes has been talking about the power and effectiveness of simplicity here on the blog lately. It's an excellent message and one I want to expand on a little by explaining how Queensberry can help you simplify your business. You've got a complicated job. You're a photographer, a marketer, a salesperson, a designer, a manager, an entrepreneur... And you're offering a complicated service, and complex products. It's not surprising then, that achieving simplicity would involve an investment in time and money. Take purchasing a new camera for example. That involves an investment in both time To View More >>
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At the seminar I mentioned recently the presenter prefaced anything that might sound critical with, "I know this doesn't apply to you, but..." So, I know this doesn't apply to you, but... Tony Bramley had this to say about Johanne's last post: "There have always been crap photographers. Even in the days of film our old lab used to tell us of terrible exposures etc. "It's just there are more of them with digital cameras who think they can do a professional job in a very amateur way. If they don't know their trade and tools they are not professionals. As a printing company as well as an album To View More >>
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We see things differently, Jo (my lovely wife and the mother of our child) and I. She likes punchy images, and I like seeing detail and tone. You can't have both - it's a trade-off. In spite of our differences we both want the best. I sympathise with the lab, trying to keep people like us happy. Its going to be interesting seeing who gets to dress our child (in June). Cheers, Johannes To View More >>
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"Previously we were offering albums we knew our competitors were also offering, but we’ve realised we can use the album to separate us from our competitors." That quote from Nigel's interview with the Youngrens reflects Queensberry's key message to photographers and it got me thinking... A while ago I posted about album companies in trouble – and not hitching your own wagon to dying stars. Today I'm suggesting you be wary of the latest and greatest too ;) In the US and UK markets of 2000, Queensberry albums were revolutionary because we hand-made every album to order. That meant photographers, To View More >>
This post is now superseded by new Photojunction functionality. If you're uploading your Queensberry album orders using LabFTP, we've just released version 3, with added functionality for ordering prints from QBY online. We're very excited about the online print ordering function – but it's restricted for now to New Zealand clients, so let me talk first about how it impacts on albums. LabFTP 3 integrates more closely with PJ Remix. For example you're no longer asked to provide information that you've already entered in PJ. It also shares Remix's look and feel. Version 3 is no longer a beta, To View More >>
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Three points! 1. Investigate and determine your clients needs, limitations, and dreams. 2. Establish design objectives. 3. Exceed your clients' expectations. We set the parameters of size, style, and content from discussions with our client prior to the wedding. Having a series of questions to answer on a sheet means you get the information you need. Album type, size, and budget are the first questions. Then how many albums and what these would do. We gauge their response to our sample albums and ask questions about what might be important. We define the style by giving them a key description and To View More >>
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Forget about boxing, here are the Queensberry Rules for photographers! 1. Outstanding presentation adds enormous value to your photography. 2. Using the same albums as everyone else reduces the value of your photography. Ask anyone in the street how much a stack of prints is worth, or a disc of images, or a slideshow. Everyone's been to the mini lab, or burnt a disk, so the answer is, "Not much". What you're paying for when you hire a professional, of course, is their time, skill and artistry. Focusing on the presentation takes nothing away from that. It simply places the photography in a new To View More >>
Three things I love... Metaphors ("Remix 'Collections' are like iTunes Playlists"). Stories (like Danny's PJ speed test). One-liners ("Colour management used to be just calling the lab to complain about your prints.") Words, that's all... But they make you think. They illuminate what you're saying and make it memorable. They use the familiar to explain the unfamiliar. They're gems of great price if you polish them till they shine, and really awkward if you don't. Cheers, Ian A few more from Bob Tulloch's seminar in Auckland last Wednesday: Our clients have two motivations, love and pride. We're To View More >>
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