Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

Jocelen Janon photographs people. " People moving, running, arguing, dancing, jumping, protesting, agreeing, swimming, smoking, flying, crying, working. Doing nothing.  People living."  His 'Rear Window' series, framed through car windows, is a genuine, regular pleasure. Jocelen finds cars a fascinating way to observe people's behaviour, a reflection of their social status, life challenges, and priorities. And he loves the way a car can become a tool for him. "Something to shoot through voyeuristically, to add depth and also tell a story, or hint at something deeper." Rear Window To View More >>

Have you thought about running your own workshop? So many photographers do. It’s a great way to pass on your knowledge, build your reputation, and make a bit of money while you’re at it! But where to start? Julz Glover’s “The Workshop” is about the use of online imagery to get clients’ attention and turn them into paying customers. She focuses on food photography in particular, and on Instagram as a promotional tool. She offers both one-on-one and group coaching, but her latest course is online, and accessible to people across the globe. We spoke to To View More >>

At-home portrait shoots are an ever-growing trend, and we're completely on board with that. Catherine Cattanach was asked by Gale and her partner Aurelian  to photograph their family as they welcomed little Gala into their lives. Catherine photographed Gala's older sister Aurelia as a newborn, so she was thrilled when Gale and Aurelian asked her back. She spent the morning at their home in Paekakariki, documenting some quality time together. Gala is such a chilled-out little soul, says Catherine, while wee Aurelia was full of beans.  Although Catherine loves her studio To View More >>

As a social photographer, it's so easy to get caught up working for clients and watching our bottom line that creative inspiration can become just another item on our To Do list. So how can we stay inspired, and so do our best work for clients, without getting burned out? How can we fill our 'creative well' regularly?' as Julia Cameron from The Artist's Way would ask. There is a way and it's called Instagram. As long as you can get online, inspiration can be yours in a non-stop stream of talent and buzzing creativity. When Instagram first arrived, it was known for its over-processed To View More >>