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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Selling printed products doesn’t have to feel awkward or pushy. When you believe in the value of what you’re offering, that confidence naturally transfers to your clients. The key is to make products an expected and effortless part of your process — not a last-minute add-on. When you position prints, albums, and frames as a meaningful part of the photography experience, clients will begin to see them as essential, not optional. Here are a few simple ways to make product sales feel natural and genuine: 1. Show, Don’t Just Tell Always have stunning samples on hand. Let clients To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Something changed for the better a few months ago, when we launched Print Shop, our platform for photographers and artists who are selling their work online as decor or works of art.  Print Shop users have been very successful selling more expensive, more profitable, products  — frames rather than loose prints, for example, larger frames rather than smaller ones. The work is beautiful, of course, and it is being  sold  as wall art, but we do think the Print Shop "store front"  and product previews have helped with this success. That's why we're making the To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

It's easy for us to never think about the galaxy we're part of. Even Star Wars is about galaxies far, far away! But Paul Wison says that when you're away from the city, and your urban life, you see things in a very different light — literally. "You see stars like never before – whole galaxies gleaming in the distance, and suddenly you experience a combination of feeling both very insignificant, and incredibly lucky to be standing, frozen in time, staring into the distance and admiring a view that has taken aeons to conspire." Paul is a New Zealand wedding and astrophotographer To View More >>

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At Izo Photography, outsourcing frees up time to do the things they love. Photography is a form of self expression, and that's why Jimmy from Izo Photography fell in love with it. After picking up his partner Shona's old DSLR camera, and discovering it was for him, he began to pursue a career in professional photography, which he absolutely loves.   After "practice, practice and more practice", Jimmy's advice to photographers is to outsource work from as early on as possible. When Izo first started out they did everything themselves, but they soon To View More >>

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Sarah Brookes’ first boudoir shoot was for a friend getting married. She shot some beautiful images of her friend in her bridal lingerie and found the experience captivating. Now she wonders if it’s the best job in the world, working one-to-one with her clients on something so important to them, and witnessing their personal transformations. “I get lots of lovely comments from the husband/ fiancé too, thanking me for capturing their partner in such a beautiful way. What a privilege!” Sarah enjoys the technical challenges as well. Every booking is different, To View More >>

This entry was posted in Stories by Alexandria Baugh | Leave a Comment