Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

START 2019 LOOKING GOOD WITH OUR BEST DEALS OF THE YEAR UPDATE: We've extended these offers until 31 January so our new friends from SWPP, PPA, IWPOTY and elsewhere don't miss out. We're back!! But January can be s-l-o-w, and we hate twiddling our thumbs, which is why we offer Early Birds our best deals of the year. Don’t miss out! Both these offers end Monday 21st Jan 2019. Our normal conditions apply. SAMPLE ALBUMS AND BOXES Products like albums and wall art put more cash in your back pocket. They’re an expression of your professional pride as well … and To View More >>

Last week I wrote about the latest David Jay hate war, and said that if a courtroom attorney asked whether I agreed with his Shoot and Share strategy - and demanded a Yes-No answer - I’d have to say, “Yes I do.” Why? Because social sharing is a reality whether we like it or not, because social sharing is a powerful new form of word of mouth, and because Shoot & Share is a big step up the social scale from Shoot & Burn. Also I don't like hate wars. But this is not a TV courtroom drama, so if you're thinking of building a career in social photography, we believe the typical Shoot and Share To View More >>

Pete started off his recent posts by saying that colour management is one of the cornerstones of digital photography, but often misunderstood. Let me describe what you can reasonably expect from a sound colour management system consistently applied (certainly not miracles!). What you can expect 1. A reasonable indication of what your final print will look like (assuming you're sending the files print-ready). 2. To avoid gross errors (an Adobe 1998 file treated as if it's sRGB will look strikingly different, especially if colours go out of gamut). 3. Predictability: You can send your files to the To View More >>

No-one likes piracy, so how can you stop people stealing your digital images? There is only one sure method: Store your data on a computer in a secure office - and don't connect it to the internet. I'm not kidding. I was speaking to a commercial lawyer friend who deals with multi-million dollar litigation, and if his stuff is super-confidential, that's exactly what he does. Recently we had an irate client complain that some of her images had been pirated from Workspace, and ask how we could let that happen. She explained how it was done (I'm not going to tell you) and she was quite right. Within To View More >>