Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Previous |  Contents | Next Download the eBook These are conversation starters, not a test. There’s more than one “right answer”. 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? How does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many commissions — weddings, portrait sittings etc — do you need, and how much does To View More >>

Here are twenty questions to think about, to help make your business better. It's thought-provoking and worth reviewing regularly, so get a pen and a piece of paper! 1. Are there too many photographers? Do you think it’s different now to 10-20 years ago? If so, why? Does it impact your business, and can you do anything about it? 2. What is it that enables people to earn a living cooking, writing or taking pictures when almost everyone can do those things? What’s special about them? 3. How many jobs do you need, and how much does each one need to pay you? (ie to cover you, your equipment, To View More >>

After coming across Paul and Puyan’s wedding, we knew we had to chat with the photographer behind their beautiful photographs. Documenting love stories both in France and abroad, Jérémy  Boyer has only been in the wedding industry for around four years, and says he's been taking it seriously for the past two! But with his clear vision and creative outlook he's already well recognised for his work. We discussed all things weddings, from mixed cultures and traditions, to the clients you attract, and of course Puyan's one-of-a-kind dress, made by herself. To View More >>

Written by: Cate Scaglione - Life As Fine Art “Knowing yourself is the beginning of all wisdom.”― Aristotle In addition to my portrait photography business I’m a brand consultant to businesses, big and small, all over the world. One could say I grew up in the luxury business. I’ve attributed most of my business practices to a keen understanding of how luxury brands work – and how their loyal followers feel about them. Large or small, from corporate enterprises to sole proprietorships, almost every business struggles with building a solid brand. What might To View More >>