"When you love something so much it's easy to become completely consumed by it." Tammie Pittwood was always the one with the camera at school. She had a thing for capturing moments, and from early on a passion for photography. But was equally as good at painting and decided to take a Fine Arts degree. She loved it but after graduating realised it wasn't for her. She loved the creative process of painting, and still misses it sometimes, but as a career it didn't inspire her as much.  Throughout university she photographed a few weddings for her friends, and so began her natural progression To View More >>

The other day I proposed a way to encourage enquirers to look past your prices and make personal contact. It was partly a way to start identifying people who should be your clients, and withdrawing (politely) from those who probably shouldn't. You need to demonstrate to the first group why you’re the right photographer to spend their wedding day with! The 3% rule The 3% rule is our way of saying that you can't succeed by trying to appeal to everyone, and you definitely shouldn't try. It stems from the time, years ago, when we tried to estimate the number of professional photographers in the To View More >>