We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say they’re available but no one bites. It can be disheartening, especially when you know how meaningful they are. And the same goes for other products! But here’s the thing: if your pricing page only mentions “albums available” without any visuals, story, or context, it’s completely understandable that clients pass them by. They’re not saying no to the album—they just haven’t been given a reason to say To View More >>

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

Our retail shopping cart is designed to help you sell your work anywhere, anytime. This upgrade makes it easier for your clients to purchase on small devices. In this upgrade we've simplified our mobile interface, introduced a simpler approach to the icons used, and updated our product images to ensure it's quick and easy to purchase products. “Quick views” and intuitive call-to-action buttons mean more purchases in the shopping cart cart, less in the “too-hard basket"… and more sales for you. Try out the mobile shopping To View More >>

After coming across Paul and Puyan’s wedding, we knew we had to chat with the photographer behind their beautiful photographs. Documenting love stories both in France and abroad, Jérémy  Boyer has only been in the wedding industry for around four years, and says he's been taking it seriously for the past two! But with his clear vision and creative outlook he's already well recognised for his work. We discussed all things weddings, from mixed cultures and traditions, to the clients you attract, and of course Puyan's one-of-a-kind dress, made by herself. To View More >>

There is nothing quite like a genuine smile or quiet, candid moment. We caught up with Laura from Siida Photography to talk about authenticity and connection in her work. "I was born in Finland but we emigrated to Australia when I was a young child. I have a strong connection to the motherland, but I also feel very Aussie. I think my style of photography has elements of both places within it. A strong connection to nature through my Finnish roots, and a sense of fun from my time in Australia. "Photography is so important for our memories of the precious people and times in our lives. I To View More >>