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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

We’re introducing one of the biggest changes to our book and album line-up in years. Today’s email is to tell you all about it. Our next will be to celebrate with two special offers! For years we’ve offered “free” services with all our albums — free colour correction, free album design, free personal titles, cover motifs and so on. Then, last year, we began experimenting with “unbundling” those services. In other words setting prices for “just the album”, with extra charges for the services if you wanted them. That’s proved so popular To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

Following on from  'Tribe', an exhibition by Tania Niwa (sponsored by Queensberry) in 2017, this album was made for a family who had suffered a tragedy. Tania and Mary Raukawa Newton share how these photographs connect families and cultures. "These fine art images are from a family portrait commission I have been working on," Tania says. "They feature in a custom-made leather album for widower Mary Raukawa Newton and her little boy Leighton. "Mary lost her fiancé Alekh when Leighton was a few weeks old. Her fiancé was of To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

This sample album for Feather & Birch Photography (AUS) features a stunning venue and impressive photography.  Matt from Feather and Birch says, "Mudgee-based, I travel the globe to photograph the world's best weddings. But no matter how far I roam, there’s nowhere like home. This little gem is probably our favourite venue in New South Wales! A big white marquee set amongst the vineyards makes the perfect backdrop for some of Mudgee’s best weddings. "We spend a lot of our weekends out here but this album captures some of our favourites To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

There's no substitute for display samples that your customers can touch and feel, but you can give your clients a wider "trade show experience" in your marketing materials and website with our new stock image downloads. They're free to use anywhere you're selling. Download our PSD layouts, add your own imagery to our layout shots, and you'll have a virtual product complete with your own photography! Maybe you can even help your clients envisage their purchase by using images from their own shoot. It's quick and easy in Photoshop, and we'll To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment