Buy a set of templates. Use them. Take note of what you liked and didn't like. Then make yours better ;-) Next tip. Danny (sneaky businessman) I'm serious. How many businesses don't check out what's working for the competition? To View More >>

I got an email from Mark Miller today, and he's happy for me to share it and comment. I wanted to let you know how much I've been enjoying Queensberry Connects lately, specifically the posts about how QBY albums differentiate us as photographers from our competition and the idea that press-books are everywhere. I have a couple of comments/questions that I hope might add to the conversation: 1. QBY albums differentiate us as photographers - my clients love my (your) albums but they don't know who Queensberry are (I tell them all about you 'You're the best in the World' etc), but I don't think they To View More >>

More feedback on my email, Your next album company It's hard to compete ... We've seen a massive influx of photographers from Eastern Europe charging very low prices and supplying reasonable products.I understood the impact of this EU "migration" in British hotels and restaurants, but I honestly hadn't thought about the impact on photographers (Jo and Kirsten will be shaking their heads!). Even so I feel that this kind of competition is always with us ... in one form or other. The purpose of outstanding presentation is to add value to your photography. That's why,whoever you use, your albums must To View More >>

More feedback on my email, Your next album supplier Changing to Queensberry is like changing my Ford Focus for a top range Audi ... Not sure many people are going to cope with that. Depends what you mean by "many". But certainly we never expect most people to choose Queensberry. Products that differentiate need to be aspirational (ie more people want them than can have them). That applies to your own "products" too, of course. In business, rather than ask how much something costs, it's useful sometimes to ask how much it's worth. And how it positions you in your market. There were 42 album companies To View More >>

Sad as it is, it's no secret that one or two of the traditional album manufacturers in the USA and UK have had serious problems, and not just because of "the economy". It's hard for everyone when a company struggles, hard for their staff, hard for their suppliers. Harder still when you know the people involved. Hard for their customers too, who've spent a lot of time getting to know their people, understanding their systems and foibles, making bookings with couples who will expect one of their albums... So why have they been in trouble? Because companies like Queensberry started eating their lunch. To View More >>