Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

In many labs these days the only people who look at your prints are the Dispatch team. Strange as it seems, that makes sense – it's your files they’re printing, and something has to give if you want low prices. But it doesn’t make sense at Queensberry. We critique everything we print, including Print-Ready. The difference is we see the image files with Full Colour Service (because it’s our job to colour correct them) whereas we don’t see Print-Ready work until it’s printed . But why review Print-Ready work at all? Print-Ready means you edit your images yourself, and we don’t modify To View More >>

Ok, the coach has said to pass it to the backs and they will chip and chase. For those who don't know what that means, stop a Kiwi in the street and ask. Or an Aussie. Maybe a Brit or the odd South African … although they do tend to get their forwards to drive it up the middle and kick the pill between the sticks. Sorry, I digress. Coach wants me back on the field, keep it short and get over the line. Come on, Ref, blow the whistle and let's get started! 6. Alignment tools OK, I'm cheating a bit here – this isn't a button but a complete tool kit. But get these working for you and life becomes To View More >>