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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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SEARCH RESULTS FOR: Album Strategy

Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files. But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t. Authentic sales are about connection, not persuasion. About guiding, not guilting. Here’s what that might look in practice: Not: “You need this album or you’ll regret it.” Instead: “Most of my couples say they’re so glad to have something tangible from the day. To View More >>

This entry was posted in Marketing by Alexandria Baugh

A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth — more often than not, it’s not that they don’t want them. It’s that they’ve never been shown the value of them. They’re used to digital galleries. They expect USBs. That’s what the industry has trained them to expect. But just because it’s all they know, it doesn’t mean that’s all they want. Ian tells the story of being in a seminar with a number of very wealthy Americans. When he tried To View More >>

This entry was posted in Marketing by Alexandria Baugh

We believe that the best way to sell albums and other products is to create a tailored line that suits your market, personal imagery and brand. And we’ve realised that one little thing standing in the way is that you can’t customise our current cover material swatches to help you do that — select products, materials and colours, and then guide your clients to the right choice. So we've decided to relaunch our cover swatches to suit. We're now offering two different cover swatch tools, to choose your materials and to display them beautifully to clients.  The first is To View More >>

This entry was posted in Product Updates by Alexandria Baugh

Here are two Black Friday specials you won't want to miss! Our Black Friday special ends on the 30th of November 2018 so make sure you get in quick... 99 for Life! Imagine never having to pay for your online galleries or shopping cart again!! Well now's your chance — upgrade once and  never renew or pay again. That's right,  the Lifetime Basic plan is back  and just in time for the major upgrades coming up! Think about it — you could pay your existing provider every year for the rest of your career, or  grab Workspace Basic for just US$99 — for life. To View More >>

This entry was posted in by Alexandria Baugh

To that old saying about the only certainties being death and taxes, we need to add CHANGE! Change never ends, and as long as you don’t mind a bit of a roller coaster, it’s way more fun! We have so much coming up over the next weeks and months, we thought we’d better give you a heads-up. If you like what we stand for, we think you’ll love what we’re doing. And what do we stand for? Beautiful photography, beautifully presented. But it’s your opinion that matters, so click through to comment on our blog or Facebook. We’d love to hear To View More >>

This entry was posted in by Melissa Dangerfield

The presentation box our albums come in has a long history. Developed for us in 1995 by leading designer Donna Hoyle, it combines two graphic elements: a 17th Century Italian text, and a series of leaf and heraldic devices including our own Cherub. It doesn’t even bear our name, but to us, and our customers, it’s a key part of our identity, like Tiffany’s Blue Box… but maybe not as famous! The Box even survived a total rebranding in 2008, when we couldn’t bear to part with it. It was another seven years before we refreshed the design, and even then we built on the To View More >>

This entry was posted in , by Alexandria Baugh

There's a huge amount of power in Workspace. We know, we use it all, and we love it! Queensberry’s website is built on Workspace. We blog in Workspace. We sell in Workspace. And we design albums in Workspace, and Photojunction — half the albums we make, in fact, all part of our free album design service. But not everyone wants to use our software to design Flushmount albums and Q-Books … not when they're already up and running with cool alternatives like Fundy, SmartAlbums, or Adobe's InDesign and Photoshop. To View More >>

This entry was posted in by Melissa Dangerfield

The sole purpose of our Favourites feature is to make your job as a photographer easier. Your clients select their favourite images by clicking the Workspace heart while hovering over an image. (On mobile you can reveal the Favourite button by tapping an image to view it full screen.)  Your clients can review their Favourites by clicking the Heart icon at the top right of the screen. You can view them too, in the backend of Workspace, and use them, for example, to order prints, or other products you offer, or to design an album. To View More >>

This entry was posted in by Melissa Dangerfield

It can be a tough business, professional photography, and the key to success is maximum earnings per customer for minimum effort. That’s where we come in. Have you looked at our pricing pages lately? First, we’ve streamlined our systems and slashed our print prices. On everything from Fine Art to volume same day silver halide printing. And that’s only half the story. You can earn an instant 10% discount with a paid Workspace plan. Our regular customers do even better - up to 25% discount! So your album business can make your printing way cheaper. And your printing business To View More >>

This entry was posted in by Alexandria Baugh

For a while now we've been asking people to complete a questionnaire when they register on our site. It's optional, and not everybody does, but still the results are so striking I thought I might share some of the charts. It seems that the people checking us out are a little different to the typical "professional" … and that many people don't realise there's plenty to Queensberry beyond books and albums. 1. In the age of Mr Google we're proud that most people say they found us — not through search, or advertising — but through good To View More >>

This entry was posted in by Ian Baugh