Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

Should you focus all your marketing energy on finding new customers? Maybe not! Generating extra revenue from the clients you already have can be simple, effective and very satisfying. This excellent article by Ago Cluytens explains a few ways to go about it, and in this post we're going to look at how to apply his ideas to your photography business.  As you're reading, ask yourself, "How can I add value for my clients using these strategies?" It's not about taking, it's about giving more than people expect. 1. Cross-selling "...the To View More >>

If you're thinking about adding spice to your packages, consider Designable Q Books. Great for portraits, pets, engagement and much more. Here are a few reasons why your clients will love them as much as we do, and how to encourage profitable product sales from your next shoot! Personalisation at every point All Queensberry products can be personalised, but add a Designable cover and thinner pages, and the options are endless. With their image on the cover, their book will be one of a kind. And you have five standard templates to choose from. To View More >>

© 2016 Gregory Georges © 2016 Gregory Georges In my short life I've listened to music played on 7″ and 12″ vinyl records, reel-to-reel tapes, 4-track tapes, 8-track tapes, compact cassettes, CDs, digital audio tapes, DVDs, Blu-ray discs, streaming-music services, and many digital audio formats. With each media came a new player, destined to become outdated and therefore inaccessible. There are lessons in that for photographers… A personal story about media loss, and the pain it causes Earlier this year my wife and I emptied the house where she grew To View More >>

Written by: Koby & Terilyn Brown – Archetype Studio Our boudoir line is called J’adore, which means ‘to adore’ in French. Brides book a J’adore shoot to create an amazing, intimate gift to give their groom on the wedding day. Imagine the groom receiving this album on the wedding day… Can’t you see the grin spread across his face when he opens this very special book? I’m pretty sure most grooms agree that this really is an amazing gift. Koby says it’s so much more than the bride even realizes. But there is another reason that a bride books To View More >>