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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.

“Okay… what should I be offering?”

The answer will depend on your clients — and your photographic genre.

Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display.

Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where the prints will be subject to a lot of handling (silver halide is also more affordable).

What follows is a quick breakdown of top-selling print products by genre, based on what photographers have consistent success with, but first some initial thoughts before we go into detail!

Wedding and portrait photographers

If you have lots of images looking for a home, an album or a folio box for matted prints will be ideal, and often the hero product. The same applies to boudoir images that are likely to be more intimate and private.

The highlights need to be framed! The photographs you've taken are a reflection of your client's pride in themselves and their family — framed portraits help them express it. 

Workspace is your platform for online sales. Nothing beats the power of an in-person sale, but hands-off is great too. Workspace processes orders and payments and integrates seamlessly with Queensberry, so we can deliver the finished product to their door. Hands-off.

Workspace Galleries are about marketing too — beautiful store fronts you can promote like mad on social. Your client and their friends and family will help with the sharing.

School, day care and team photography. You have specialist requirements, which Workspace and Queensberry support.Scroll down for details.

Wildlife, Landscape and Fine Art photographers

Do you specialise in wildlife, landscape, street art, or any of the other forms of fine art imagery?

You have one thing in common, even though you're obviously different in many ways. Whereas our wedding and portrait customers sell to a specific client and their circle of family and friends, you're marketing to a wider audience — one that you've built up over time on social media like Instagram or Youtube, or perhaps through blogging, or paid advertising, or displays in cafes, shopping centres or galleries.

Our fine art clients generally sell wall art, or decor.

You need an online store where you can turn your audience into customers — place their orders and submit payment — and that both of you can trust to deliver finished products, beautifully printed, to the customer's door.

Print Shop is the platform we've built for photographers like you. Upload the images, decide what products you want to sell, set the prices — and send your customers to Print Shop! We’ll do the rest.

Drop shipping. Yes, we can receive orders and ship to many other countries.

Our most popular products for different genres

1. Family and studio portraiture

  • 10x8 or 14x11 Matted Print Boxes: Presenting your family portraits as silver halide or inkjet prints, matted in a beautiful box, is ideal if you've had an extended shoot and sold multiple prints. Add a personal touch by embossing the family name, or display your studio logo.
  • Canvases and frames: Cherished family moments beautifully printed and proudly displayed. A huge range of sizes to choose from, depending on personal preference, budget and the space available. In frames, choose Premium Inkjet Lustre, smooth or textured Fine Art Cotton Rag. UV glazing will protect their investment. Standard printing is most popular for canvases, or upgrade to Fine Art.
  • Flushmount albums: We find the smaller sizes are more popular with families — 8x8, 10x10, or 12x9v or h. Great favourites as gifts for grandparents.  Silver Halide or Fine Art Inkjet printing. Embossed linen covers are robust, beautiful and affordable, or upgrade to one of our leathers.
  • Workspace Client Galleries: Provide viewing and shopping opportunities for the wider family.

2. Boudoir/glamour

  • Think the same products as for family portraits (above) but bear in mind that images may be intimate, which is why most of our boudoir clients stick with boxes or albums. 

3. Weddings

  • Photo Albums: You have a story to tell and lots of images to tell it with. That will generally suggest a bigger album, but we offer lots of choice from 10x10 up to 12x12 and 14x10 — even 15x12. And we offer many upgrades, from leather and wrap-around covers to personal titles and embossings, and Designer Boxes. Or for the ultimate upgrade, turn your images into art with matted Duo pages.

  • Frames: It's a special occasion, and beautiful imagery on the wall is a great way for your clients and their parents to enjoy it every day. Premium Inkjet Lustre or Fine Art Cotton Rag, smooth or textured. UV glazing will protect their investment. Upgrade with Matting and UV glazing.

  • Loose Print Boxes: Up to 300 images beautifully printed. The full scope of the day in an affordable presentation, or an accompaniment to the feature box or album.

  • Cash in on your Client Galleries: Think of the wider circle of family and friends, and all those wedding guests! Not just a slide show of photos in any old image gallery — a marketing opportunity with shopping cart attached.

4. Engagements

  • Flushmount albums: Popular if you've had the ideal extended photo shoot, and generally in the smaller sizes like 8x8, 12x9 and 10x10, with Fine Art Inkjet or Silver Halide printing. Embossed linen covers are an affordable option while still having names and dates front and centre.
  • Frames and canvases: Another popular option to celebrate a significant family occasion.
  • Client Galleries: As always — they spread the word, show the images and offer a hands-off buying opportunity to viewers!

5. Schools, teams, events

  • Client Galleries: A specialist workflow that includes individual client log-ins and a bulk shipping option in a connected store where you can sell products and digital files. 
  • Silver Halide prints: Top quality and prompt service for school photographers. Individual and class photos. Class photos are usually laminated. 
  • Small frames: offer these and other products as add-on sales.

6. Wildlife, Landscape, Fine Art, Decor

  • Print Shop: Our dedicated Workspace service is for photographers like you. Where you’ll direct your audience to view your images and buy.
  • Frames: Up to 40 x 30 inches. A range sizes and aspect ratios to choose from. A selection of mouldings. Matted or un-matted presentation. Silver Halide or Inkjet printing.
  • Upgrade to one of our UV protective glazing options. Always recommended where there will be any direct exposure to sunlight.
  • We're proud of our printing. Choose a textured, smooth or lustre surface, and conservation-quality paper or cotton rag.
  • Go large with canvases. Up to 60 x 40 inches. Our build quality and printing are the difference. Impressive detail and rich colours. Standard quality printing is most popular, or upgrade to Fine Art.
  • Loose prints. Worth considering if your client wants a moulding or matting that we don’t offer. Often recommended to reduce cost if shipping overseas. Note — inkjet prints should always be framed!

7. Commercial

  • Frames and Canvases: Our range of frames and canvases is ideal as decor for commercial premises. Please call if you have a substantial project to cost.
  • Client Galleries: An ideal way to present your work, deliver digital downloads and make sales.

We hope this guide helps you select the perfect products for your business. If you have further questions or need assistance, don't hesitate to reach out to our support team.

This entry was posted in Marketing by Ian Baugh | Leave a Comment