You know that all important first impression? Well for a lot of people, the first impression they'll have of your business is your online Yellow Pages listing, and we spotted an interesting way some of our clients are making the most of theirs... Yellow Pages gives you the option to add search terms to your listing, to help describe what products or services you offer. What we noticed was that some of our clients were adding terms like 'Queensberry' or 'Queensberry Albums' to their listing. It's a simple idea but a powerful one too. Aligning yourself with a well known or reputable brand is a great way to build credibility, authenticity and trust, and promote your own brand image. HTH Cheers, Nigel