A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth — more often than not, it’s not that they don’t want them. It’s that they’ve never been shown the value of them. They’re used to digital galleries. They expect USBs. That’s what the industry has trained them to expect. But just because it’s all they know, it doesn’t mean that’s all they want. Ian tells the story of being in a seminar with a number of very wealthy Americans. When he tried To View More >>

As a photographer, your creativity is your super-power. It’s what sets you apart, what draws clients to you, and what fills your work with meaning. But when your days are spent juggling inboxes, invoices, timelines, edits, orders, banking, and endless other to-dos, it’s easy for that creative spark to fizzle out. Here’s the truth: you don’t need less structure to be more creative — you need better systems. Think of systems as the scaffolding that holds your business up — so your creativity can roam freely within it. Strong systems take care of the repetitive To View More >>

Your clients were eager to get their album, maybe they even pre-paid for it, but after the wedding you don't hear from them. Maybe they don't reply to your calls. What can you do? Here are some suggestions to keep things moving along! Don't be surprised After the big day, real life sets in. No wonder you slip down the to-do list. There's work to catch up on, and everything else they've put on hold, maybe for weeks. Make sure they know you understand. Set deadlines People need structure, so give them a timeline before the big day. For example, their images will be To View More >>

Pinterest isn’t just a place for recipes or DIY crafts—it’s a powerful search engine and marketing tool for photographers. Pinterest offers a visual-first platform that’s tailor-made for showcasing your photography, attracting dream clients, and driving traffic back to your website. Think of Pinterest as a visual search engine Pinterest works more like Google than Instagram. When people search for ideas like “outdoor engagement shoot” or “newborn photo ideas,” Pinterest shows them curated results based on keywords and visuals. If your content is To View More >>

We get it — in the age of social media, digital files feel like the norm. Especially in the wedding world, they’re generally expected. Couples want to share their big day right away, and portrait clients love the idea of having “all the photos.” But if we stop there, we’re not just shortchanging ourselves — we’re shortchanging them. Here’s why: Digital is fleeting. Print is forever. Digital images are shared for a moment and then forgotten, buried in a sea of phone photos and cloud storage. Prints become treasures. Albums become stories passed on. To View More >>