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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook Competing on price is tough when what you’re selling is your time. Your business model is different Visa,MasterCard and Paypal make huge amounts by clipping a tiny percentage off every purchase we make. Lucky them. Microsoft and Adobe make a fortune by charging hundreds for something that costs them less than a dollar to produce. You’re not that lucky. You have to charge hundreds (or thousands) for something that nobody needs, and only a handful of people want. So … what do you do? How much? There are two questions To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

© 2016 Gregory Georges © 2016 Gregory Georges In my short life I've listened to music played on 7″ and 12″ vinyl records, reel-to-reel tapes, 4-track tapes, 8-track tapes, compact cassettes, CDs, digital audio tapes, DVDs, Blu-ray discs, streaming-music services, and many digital audio formats. With each media came a new player, destined to become outdated and therefore inaccessible. There are lessons in that for photographers… A personal story about media loss, and the pain it causes Earlier this year my wife and I emptied the house where she grew To View More >>

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Q Boxes are perfect table-top showstoppers and a great way to present a selection of photographs. This 14x10 matted Q Box is filled with the most darling engagement photographs of Megan and Dave, taken in Wellington, New Zealand. Captured by the team at Patina Photography, that gorgeous 5'oclock light is in full force - and I like what I see! The Q Box is striking in metallic Baby Blue Buckram. Q Boxes include a ribbon so you can easily remove the matted prints. It's hard to put into words the privilege to photograph an engagement; Megan and Dave are two of the most softly spoken To View More >>

This entry was posted in by Melissa Dangerfield | Leave a Comment

Well,  Saturday the 21st June is the shortest day down under … or as we call it, Mid-Winter Christmas. Our friends up north are cranking up for the wedding season (busy busy busy), while in our part of the world people tend to be wrapping up one season, thinking about the next. But I’ve been thinking how we can save you TIME and MONEY :) First... Time! Wedding photographers get so busy with post-production, and yet we can help with that and it won’t cost a penny. I’m talking about our FREE ALBUM DESIGN AND COLOUR CORRECTION service. More than half our customers are To View More >>

This entry was posted in by Stephen Baugh | Leave a Comment