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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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When we think about "client experience" we can concentrate too much on logistics — timely communication, smooth booking, on-time delivery. Those things matter — a lot — but the real magic happens when we focus on how our clients feel at every stage of the journey. Because at the heart of photography is emotion. People book us to capture something meaningful: a moment, a milestone, a memory. And long after they’ve forgotten what they paid or how many images they received, they’ll remember what it was like working with us. So, what do you To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

We believe that the best way to sell albums and other products is to create a tailored line that suits your market, personal imagery and brand. And we’ve realised that one little thing standing in the way is that you can’t customise our current cover material swatches to help you do that — select products, materials and colours, and then guide your clients to the right choice. So we've decided to relaunch our cover swatches to suit. We're now offering two different cover swatch tools, to choose your materials and to display them beautifully to clients.  Full Cover Swatch To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

We’re very excited to announce that our online Client Galleries in Workspace have had a face lift, and boy do they look good!  We’ve released four new gallery styles, including a video option. Each can be further personalised to suit your taste and style by very easily changing fonts and other elements. Please do check them out and let us know what you think.Client Gallery Option 1: Simplicity  Simplicity is an upgrade of our current "Standard" gallery style. We've worked to refine the font selections and sizes to give this gallery a more modern feel. To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

Our  Loose Print Boxes  have had a bit of a makeover and we’re excited to announce a bunch of lovely new options so you can deliver your clients’ prints in a personalised handmade print box. And they’re fast and affordably priced! We’ve introduced the same personalisation options as we offer in our  Studio Boxes  (for matted prints), such as bow closures and USB inserts, and you’ll be able to add a blind- or foil-embossing of your studio logo, your clients’ names, or something unique like a text quote or a graphic, to every box To View More >>

This entry was posted in , by Alexandria Baugh | Leave a Comment

We're selling more smaller albums these days, but we're stoked to see people still opting for the big books! Our 18x10 albums allow for lots of images, and high impact story-telling with their radical panoramic pages. And they translate perfectly into copy albums for parents and loved ones too. (If you've included lots of small images we recommend 10in copies for albums of this size.) This 18x10 is by husband and wife team Neil and Katherine of Tandem Photography, Christchurch, New Zealand. Notice how Neil and Katherine have personalised To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment