Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

In case you're wondering after our recent posts —  we don’t think digital files are the enemy! Today’s clients expect them. And we know (because digital downloads are such a popular feature in Workspace)  that for many photographers, they’re a vital part of a thriving, sustainable business — and when embraced with intention, they can enhance, not diminish,  the client experience. They are the first step in a meaningful client relationship. Today’s clients want to share, relive, and carry their memories everywhere. So think of digital To View More >>

As everyone knows, Covid has been very disruptive for business — from product availability to courier services to prices — and it’s starting to feel like the “new normal”. So we’re starting the year with an updated cover material range, and a new strategy to move this forward in the future. We’re excited about it, but we also know that any change can raise questions, which we’ve tried to answer in advance here. We’d love your feedback! Please take a few minutes to read the following, but if you just want to see the updates follow To View More >>

What’s the most important part of an album? Your photography and how it’s presented!  That’s why for a while now our primary focus has been on pages … more page types … more and better printing options … album design and proofing tools. But right now we're focused on covers! — giving you and your clients more cover materials to choose from, and even more ways to customise. Last week we announced 22 new cover materials … but that’s only half the story! Now you can take your albums to the next level with our compelling new To View More >>

The festive season is a great time to promote yourself and let your clients know how much you appreciate them. There's no doubt that photographs make fabulous personal gifts, especially in a nice mat, frame or canvas.  Personal touches, and adding value to packages, are good ways to have an impact without breaking the bank. 1. Give something away! Everyone loves a freebie. This could be a loose or matted print, or even a Canvas. These items have relatively short turn-around times, so as long as you hold the giveaway far enough in advance, they will have them by To View More >>