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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Whether it’s their first enquiry, the day of the shoot or the day they receive their beautiful prints, every interaction with your client shapes their impression of you and your brand.  Here’s a straightforward process to analyse and improve your client experience, step by step. 1. Understand the customer journey Start by listing all the steps your clients take when working with you — their initial enquiry, the booking, your pre-shoot communications, the shoot itself, and product selection and delivery. Any others? Identify the key moments and To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

We get it — in the age of social media, digital files feel like the norm. Especially in the wedding world, they’re generally expected. Couples want to share their big day right away, and portrait clients love the idea of having “all the photos.” But if we stop there, we’re not just shortchanging ourselves — we’re shortchanging them. Here’s why: Digital is fleeting. Print is forever. Digital images are shared for a moment and then forgotten, buried in a sea of phone photos and cloud storage. Prints become treasures. Albums become stories passed on. To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Black Friday and Cyber Monday are just around the corner — the perfect time to engage with customers and increase your sales in Print Shop. There's nothing worse than scrambling at the last minute, so start now so you have plenty of time to set up your store — and your offers!  Here's a checklist to make sure you're prepared.  Dates: Black Friday: Friday 27 November 2020 Cyber Monday: Monday, 30 November 2020 1) Decide your discounts / offers It is said that most buyers on Black Friday are looking for at least a 20% discount - but you can obviously get creative with your To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

You’ve twisted our arm — again — so we’re making Print Shop available on all our Workspace plans, including Lifetime. The point some of you made is a good one. On Lifetime and Basic Queensberry supplies the product — you’re making a profit on the printing and products, so do us a deal ;-) So here it is — the only difference between our three Workspace plans now is the data limit, and that you’ll need Pro to self-fulfill (offer products not sourced from Queensberry). Follow the link to check out Workspace and Print Shop. For a one off payment To View More >>

This entry was posted in Product Updates by Alexandria Baugh | Leave a Comment

The four-week New Zealand COVID-19 shut-down starts 26 March. And since announcing that Queensberry's production will be on hold for the duration we’ve had lots of people asking whether Print Shop will be available. It's obviously unfortunate timing, but the short answer is yes. However, order deliveries will be delayed. Print Shop functionality will remain active in Workspace, and we encourage you to continue setting up — not just Print Shop but also, if you haven't done so yet, your standard Image Gallery shopping carts. The shut-down of person-to-person To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment