Many photographers worry they’ll come across as pushy or inauthentic — especially when they’re trying to encourage clients to invest beyond the digital files. But here’s the truth: Selling doesn’t have to feel “salesy.” In fact, it shouldn’t. Authentic sales are about connection, not persuasion. About guiding, not guilting. Here’s what that might look in practice: Not: “You need this album or you’ll regret it.” Instead: “Most of my couples say they’re so glad to have something tangible from the day. To View More >>

Hello to our USA friends! A quick update to confirm that we intend to absorb the additional cost of the tariffs, to support our valued clients. We’re grateful for your business, and we want the relationship to continue long into the future!  I hesitated to provide an update earlier because the situation is still changing. In fact a 90-day pause on “reciprocal” tariffs has just been announced on all countries except China. However the situation as it affects us has not changed since the original announcement. We have never taken sides in political matters. As small business To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

If the last couple of years have taught us anything it's to be prepared – so we’re sending our holiday guidelines early so you have you plenty of time to plan for the busy season. We always stress that these are guidelines, not deadlines, but we do encourage you to get your orders in by the following dates, to ensure we can deliver them before the holidays. Things are more normal now than last year — no more lock downs, we hope! But supply challenges and/or courier delays are still quite likely, so please don't wait until the last minute. Start your holiday promotions early and To View More >>

There are lots of ways to make money as a landscape, travel, adventure, wildlife or fine art photographer. Shooting for a publication, for example, or selling through galleries or other commercial spaces such as tourist stops or cafes. Or working with clients to produce product or marketing images. Or décor for commercial or hospitality spaces. But over the course of your career you'll likely build a library of images that are yours to sell over and over again — if you could only work out how, without turning yourself into a shopkeeper! More opportunities today Today we're free to To View More >>