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Four years in, and Suzanne Black could teach a lot of people a lot of things…especially about marketing and surviving when times get tough. I had a chat with her about what she thinks are the keys to success, how she turns 90% of her enquiries into bookings and why albums are so important to her business. Positivity is contagious. Suzanne is feeling positive right now. I haven't heard that response to a question about the state of the economy in a long time, but after chatting I've decided describing her as "positive" is an understatement... She says, “In the current climate I think it's more To View More >>
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I just made a couple of new friends, Jeff and Erin Youngren from San Diego… And it took all of a couple of minutes. Stephen and Danny first met these guys at WPPI in Vegas, and we’ve been in touch ever since. You may remember our post about their new website and promo video so I asked them to share some of their experiences around online marketing, business and their album strategy. But it was their philosophy, not only to business, but to life, that dominated the conversation. Let’s be friends Jeff and Erin had just returned from a holiday to Walt Disney World in Orlando, Florida, with To View More >>
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Welcome to the second interview in our series featuring clients whose businesses are thriving despite the current economic climate. Click here to read the first interview with Christian Oth. In the same year they had their first child, Chris and Darcie Siiteri started their Austin (Texas) photography business, Innovative Photography. Fifteen years later they’re still at it and doing better than ever. I gave an initially nervous Darcie an early morning call to chat about how they approach their album sales, and what they do to ensure their clients have an amazing experience and to foster relationships To View More >>
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It's not all bad out there you know! There are plenty of people doing better than ever, even considering the recession. So over the next few weeks we're bringing you a series of interviews with clients who are doing just great. We'll share their advice, ideas and opinions as they give us some insights into how they're successfully running their businesses. Here's the first. He's been recognised as one of the world's best photographers, serviced clients like the New York Times and Apple Computer, photographed celebrities such as Alec Baldwin, Amanda Peet, Isabella Rosselini and Donald Trump, regularly To View More >>
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Wedding and portrait photographers are lucky. There is an automatic point of difference built into the core of our businesses - our photography. Other businesses selling books, bricks or ice-creams are dealing with the same commodities and therefore need to make their businesses about something other than the product, such as service, fast delivery or lifestyle branding. We start out with a product that is already differentiated - and what do many of us do? We try our hardest to look like other photographers. Why? If we use the same actions, poses and website colours as our competitors, what To View More >>
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Marie-Caroline Motel & Seanoa Isaac were married at Burnside Church with a reception at Brackenridge Estate in Martinborough, New Zealand. Their photographer Sharisse Eberlein tells us that Marie is French and Seanoa is a Kiwi. They met in Egypt while Seanoa was working as a bodyguard. Apparently there is more to the story but it’s all very secret and romantic! Seanoa is the brother of Tavita, whose album we featured last year. Their album is a Duo 14x10H album with Contemporary Leather cover in blueberry. Here are a few layouts. To see more of Sharisse's work click here. Enjoy! Anna To View More >>
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Having worked on the Photojunction help desk for the last six weeks I have had a very good chance to look more closely at this great piece of software. I have seen the problems people have with it. The problems fall into three categories ... The software, the user, the computer. The software is good. Actually it is really good. It's not perfect, but with every iteration it gets better, and if it was ever perfect the developers would be out of a job. It has weaknesses but they are outweighed by its strengths. It could never be perfect because it is constantly evolving to meet the needs of a changing To View More >>
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Hello dears It was a busy day at the office getting out v1.49, which fixes a few problems that surfaced in v1.48. But the most exciting thing is that we also published the resources for the Queensberry Press v2.0. The new books are gorgeous. Oh dear, I nearly forgot – Queensberry is offering half price on all Press Books until the 6th of May 2011. Click here for more! Wrap up well! Love, Nanny PS You can check out the list of fixes on the Photojunction software update notification screen. To View More >>
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Remember the very first time you sent a letter? (Or for those who have never posted a letter - sent an email?) There were doubts - would it get there? Would strangers look at it in transit? Did I have enough postage? Did I have the right address? Do I trust the postie to take great care of my efforts? The same goes with sending orders to Queensberry through Photojunction for the first time. We need assurances that I know, as a very regular user, become less relevant with experience. Photojunction has many 'safety' features to prevent people from mucking up their orders. These safety features exist To View More >>
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Recently Michael Segal asked us to design and make a 14x10v Musée album in gorgeous black embossed leather. I could show you the cover, I guess, but I'm not allowed to open it and show you round. Michael won't let us because his clients would…not be pleased. So all I can say is that it's the wedding of X and Y, held … somewhere. Among the guests are A, B, C and, oh, D, not to mention E and F. Most of them have worked together. When Michael asked Heather how she thought the book had turned out, she replied, "I think it looks beautiful. I feel very privileged to have been involved. "It's such To View More >>
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