Previous |  Contents | Next Download the eBook If the first time you think about me is when you realise I’m blocking the sale, too late! Some years back there was a young man called Nigel working at Queensberry. He was about to get married, and that's how the following exchange got started. It prompted me to write a post in which I said that, to hear people talk, you’d think that only two people are involved in buying a wedding album – the bride and her mother. Same with portrait shoots, I was sure. I couldn't imagine To View More >>

Previous |  Contents | Next Download the eBook Our brand isn’t a look but a promise kept — not what we say but what we do. Value Imagine if you said, “I want you to pay me what you think I’m worth.” Most people would imagine themselves out of business. We need to tell our clients what we’re worth, and live up to our rhetoric. What is the value of your work to people who don’t know you, or how much they should be paying? The value of a compelling and authentic brand is that it tells people the price of entry and helps them see it’s worth To View More >>

Previous |  Contents | Next Download the eBook Model yourselves on people who’ve built long, profitable careers — those who get as much fun out of making a sale as taking a picture. Predictions Here are some predictions for you: Over the course of your career new cameras and technology will continue to make it ever easier for anyone to take a half-decent picture and share it with their friends and family. Even so, many people will continue to make a good living using skills that they share with most people on the planet (not just photography — writing, cooking, To View More >>

Previous |  Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>

Previous |  Contents | Next Download the eBook "...There are those who serve the high end and those who serve the budget end of the market. And like most industries, if you don’t choose the high end, the low end will probably choose you." What I mean by " professional" When I talk about professional photographers I mean people who aim to make a living from their photography — pay the bills, buy a home, raise kids, enjoy a good life and save for retirement. We all do it differently, but you get the picture. I think people for whom it’s a side hustle — To View More >>

“Art is the most intense mode of individualism that the world has known.” –  Oscar Wilde     In this series we shine a light on artists expressing their individuality, documenting what they love, working hard on their craft, and sharing it with the world.      Oscar Hetherington is a Wanaka-raised surf and ocean photographer currently based in Dunedin to study and work. Although he loves the ocean and surf culture of Dunedin, he's spent the majority of his life in Wanaka and he calls both towns home. Oscar picked up an old family camera when he was To View More >>

A few weeks ago we gave you a sneak peek at a major upgrade to our Client Galleries, designed to make it easier than ever for wedding and portrait photographers to sell print products to their clients. It' s based on what we've learned from the success of Print Shop, our other online sales platform. We're delighted to announce that it's now live, and accessible on all paid Workspace plans. Here we'll step you through the main features, but first, we're often asked —  why do we offer two platforms? Because the customers are totally different, and so To View More >>

Someone asked the other day why some photographers using Print Shop seem to be selling their prints “quite cheaply”. "I can understand that there is potentially volume in art prints that isn't there with portraits. But I still wonder how a client might feel if the price is significantly lower for an art print." I think there are a few questions here — does the difference in price matter? Are people undercharging? — and anyway, how much should you charge? I'll leave the last one for later, but meantime… 1. Why might you need to charge differently for your art versus To View More >>

Hi, it's Stephen here. For a few weeks now we’ve been in deep discussions about how to navigate the current COVID crisis and, more importantly, support the industry we love so much. So it seems a little ironic that, as part of those discussions, today we’re releasing a book called “Love’s Not Enough”. Ironic because we do  love  our industry, we believe love  drives  our industry, and yet … love's not enough. CLICK HERE TO DOWNLOAD Anyone who’s got close to Queensberry and our family knows that, while we love what we do as craftspeople, To View More >>

Today’s the day! We’re ready to launch Workspace’s new Print Shop feature.  Conscious of the struggles that photographers and artists face — including our own customers — It’s been a dream of ours for a long time now to build an eCommerce solution for creatives who want to sell their work as decor and works of art online. Sure, there are plenty of eCommerce solutions out there, but while they’re good, as far as they go, they don’t fix specific problems that many photographers and artists face… Do these sound familiar? • Big platforms To View More >>