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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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A fairly common thing we hear from photographers is: “My clients just don’t want printed products.” But here’s the truth — more often than not, it’s not that they don’t want them. It’s that they’ve never been shown the value of them. They’re used to digital galleries. They expect USBs. That’s what the industry has trained them to expect. But just because it’s all they know, it doesn’t mean that’s all they want. Ian tells the story of being in a seminar with a number of very wealthy Americans. When he tried To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

Here are three photos that won’t mean much to you but mean everything to me. They explain why I love wedding albums. The first is from my parents’ wedding in 1945, a beautiful sepia print in a classic folder. Young as he looks, Dad had just returned from five years at war. The girl on the left is his younger sister. Seven years later she married the young man on the right. Like my parents they were together for 55 years. The other woman is my mother’s best friend. I remember her, but she died quite young. The other uniformed man is my father’s best friend. I’m writing To View More >>

This entry was posted in Marketing, Stories by Ian Baugh | Leave a Comment

© 2016 Gregory Georges © 2016 Gregory Georges In my short life I've listened to music played on 7″ and 12″ vinyl records, reel-to-reel tapes, 4-track tapes, 8-track tapes, compact cassettes, CDs, digital audio tapes, DVDs, Blu-ray discs, streaming-music services, and many digital audio formats. With each media came a new player, destined to become outdated and therefore inaccessible. There are lessons in that for photographers… A personal story about media loss, and the pain it causes Earlier this year my wife and I emptied the house where she grew To View More >>

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This weeks 'Share of the Week' goes to James Kelly Photography, based in the UK, who shared a great Queensberry flushmount album video and words about the importance of printing. Thanks for sharing, James. There’s a wee thank you on its way to you. "Let's talk about the digital files. "The truth is, the high-resolution digital files should not be at the top of your priorities of the final product when deciding on a wedding package/photographer it should be the album. Yes by having those files, you will be able to print them as you please and make a wedding book etc but To View More >>

This entry was posted in , by Victoria Hollings | Leave a Comment

It used to be that people would ask me if I used film or digital, generally because they'd heard a horror story. I would show them an album and ask them firstly if they liked the quality of the images, and then what they thought it was shot with. Most guessed wrong and said "film". Back then my using digital could have undermined my perceived value. But what if your choice of suppliers added perceived value to your service? What if you had brides asking about your suppliers? If a client sought you out because you used Queensberry would you be offended? If you don’t tell your clients why your To View More >>

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